Branding Manager

2- Branding Manager:

Duties:

• Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
• Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.
• Working closely with Suppliers and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.
• Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
• Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
• Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
• Traveling internally and internationally to ensure the relationship with suppliers is maintained.
• Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
• Establishing performance specifications, cost and price parameters, market applications and sales estimates.
• Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
• Managing the status of projects, product testing and the evaluation of external agencies.

Qualifications:
Experience in the same position not less than 3 years (preferred in FMCG co)