•• Manage and coordinate all marketing, advertising and promotional staff and activities.
• Conduct market research to determine market requirements for existing and future products.
• Analysis of customer research, current market conditions and competitor information.
• Develop and implement marketing plans and projects for new and existing products.
• Manage the productivity of the marketing plans and projects.
• Monitor, review and report on all marketing activity and results.
• Determine and manage the marketing budget.
• Deliver marketing activity within agreed budget.
• Develop pricing strategy.
• To achieve frequent, timely and positive media coverage across all available media.
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