WSI – We Simplify the Internet. WSI is the world leader in Internet marketing, web development, and web design. WSI provides Internet consultancy and Internet development services worldwide.
WSI is headquartered in Toronto, Canada, where our network of certified WSI Internet Consultants spans over 80 countries worldwide and is the largest of its kind. At WSI, we have a unique combination of real world experience and academic expertise that we efficiently use to your benefit.
We are the leaders in digital marketing and web design services, and we are currently looking for an experienced Digital Marketing Analyst to join our team.
Whether our client is a small start up business or a large multi-national, WSI offers the best solutions that will help their Businesses reach their maximum potentials.
About the Position
The Search Engine Optimization Specialist will be responsible for monitoring overall search engine performance of the websites. The SEO Specialist will work with the Internet Marketing Team to implement search strategies and track the effectiveness of new and existing campaigns.
The successful candidate will have strong analytic capabilities with specific knowledge of online marketing analytics. The SEO Specialist is expected to produce daily, weekly, monthly, and quarterly reporting; assigned analytic projects; and produce independent analysis to help search engine strategy.
Essential Functions:
Provide support and analysis for the Search Engine marketing team including:
• Implementing search engine optimization strategies.
• Promoting client websites online to increase prominence within their web community where possible.
• Responsible for implementing different strategies such as changing keywords, H1 tags, copy on website, editorial improvements to meet marketing objectives and desired targeted organic search positions
• Monitor, track, and report on paid search metrics, including trend analysis.
• Provide support for search engine optimization recommendations.
• Interact with copywriter and web service manager to optimize copy and landing pages for Search Engine Marketing.
• Provide ad-hoc support for the Search Engine Marketing team including:
• Set up of new campaigns
• QA creative
• Assist in Keyword discovery and expansion
• Top keywords raking by category
• ROI by Campaign, Site, and Category
• Research and analyze competitor advertising links from another advert:
• Back link strategy and implementation
• Directory submissions and revisions
• Internal link optimization
• SEO technical analysis and evaluation
• Website remediation
• Key phrase research
• META optimization
• Stay up to date on the latest industry developments
Job Qualifications:
• BA or Associates Degree required.
• A degree in Computer Science, marketing, communications or related subjects.
• 2+ years previous online marketing experience. Ad agency or online direct marketing background a plus.
• Self motivated, detail oriented and able to prioritize daily work efficiently.
• Exceptional communication skills. Show superior judgment and professionalism when corresponding with partners and team members.
• Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment.
• Proven ability to accommodate evolving responsibilities and last minute changes.
• Able to analyze metric data and convey recommendations appropriately to supervisors.
• Proficient in MS Word, Excel and PowerPoint.
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