Retail and wholesale trade managers perform some or all of the following duties:
1. Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
2. Manage staff and assign duties
3. Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors’ operations on sales
4. Determine merchandise and services to be sold, and implement price and credit policies
5. Locate, select and procure merchandise for resale
6. Develop and implement marketing strategies
7. Plan budgets and authorize expenditures
8. Resolve customer complaints
9. Determine staffing requirements and hire or oversee hiring of staff.
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