Digital Marketing Manager

الوصف الوظيفي
The Bridge is a disruptive space for authentic fitness, culture, and wellness: an offering for the next era.
Briefly, we say that fitness and the rest of our lives should not be separate events, separated by time and distance: they ought to co-exist in a continuous realm. The Bridge is a wellness lifestyle manifesto presented at a destination that uniquely combines the key essential layers of what inspire people to build their best selves. With new philosophy and science, The Bridge introduces progressive hybrid of products and programs connecting all needed
layers of authentic vitality, humanizing the offering into a daily sensible thriving lifestyle.
Culture, learning, social, culinary, exercise, relaxation, natural products and connection with the rhythm of nature are fused into one cohesive lifestyle tempo that fetches sustainable results and deep joy.
Leaning, in a meaningful measure, on coziness, kind hospitality, minimal essentialism and novel creativity, an alternative approach to wellness lifestyle expression is developed. The facilities are second to none in both size and quality, while the care is infused with grace.
Our values are simple: authenticity, empathy, creativity, openness, inclusiveness and always delivering on promises.
We’re looking for a creative, visionary, neuromarketing scientist that is a passionate Digital Marketing Manager to design and implement the marketing strategies that will both represent the vision, values and full offerings of The Bridge Lifestyle Hub. You will be working closely with the Track Leaders and the CCO, you are responsible for building, maintaining a strong as well as consistent brand through a wide range of online and offline marketing
channels. You will be enhancing user experiences via conducting deep analyses, making critical conclusions and linking neurophysiological measures to boost our visibility and customer service experience.
You will take your innovative, progressive view from idea stage into actionable plans, create all marketing materials in line with our brand identity and shaping the way The Bridge customers will be interacting with the world tomorrow..
KEY RESPONSIBILITIES
• Develops strategies to build the company’s reputation and drive qualified traffic across the Bridge
• Builds strategic relationships with Tracks Leaders and partner with key industry players, agencies and vendors
• Establishes strategic PR | event | digital | social marketing plans that will support The Bridge comprehensive online presence and integrates with offline marketing programs
• Works closely with all Tracks Leaders to develop accountable campaigns featuring a strong marketing and analytics-driven foundation
• Measures and reports on the performance of marketing campaigns, communication channels, advertises campaigns, gains insight and assess against goals
• Develops and executes annual marketing plan including online distribution management, database acquisition and e-mail campaigns | marketing activities, social media, online advertising, mobile marketing, tracking, analysis and control
• Defines program metrics, establishes benchmarks and uses industry-standard tools to measure as well as report website and social media analytics; derives relevant business insights and optimizes the ongoing performance of digital programs
المهارات
DIGITAL MARKETING
• Functions as a thought leader with significant knowledge of all aspects on experiential marketing including cutting edge techniques to engage and excite the consumers
• Provides actionable, tactical solutions in content development, social media, mobile marketing and online viral campaigns for both B2B and B2C clients
• Manages online brand, product campaigns to raise brand awareness and maintains presence across all digital channels, deploys successful marketing campaigns from ideation to execution
• Improves the predictive power of advertising success models, turns Big Data into high demand information, combines data collected by neuromarketing tools with the existing store of data about an individual consumer
• Manages various e-tools, Websites’ Content Management System, Social Media Management Platform, paid search, Search Engine Optimization and Pay Per Click, affiliates marketing Experiments with various organic and paid acquisition channels like content creation, content curation, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Combines digital tools that will enhance emotional state, visual stimuli with sound and haptic feedbacks, tracks conversion rates and makes improvements to the website
OPERATIONAL EXCELLENCE
• Incorporates integrated TB dualities in designing innovative brand and product campaigns that raises brand awareness, presence and understanding
• Provides tactical, comprehensive creative solutions while working closely with copywriters, derives relevant business insights and constantly optimizes | improves established benchmarks
• Creates strong foundations for appropriate language of communication that reflects science & aesthetic for each track, handles end to end execution of all projects | campaigns including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact
• Develops and executes accountable brand guidelines, is the guarantor of the brands identity | values | beliefs | culture across all distribution channels; promotes desired work culture and highlights the most important areas of responsivity
• Acts as a TB brand guardian in terms of look as well as feel of on| offline communications, is the tone of voice of copy; designs unique artwork for
promotional materials for each Track
FINANCE
• Develops, prepares detailed Marketing budgets for TB umbrella brand and its even tracks; monitors analysis and ROI modeling
• Drives revenue growth, boost the lead-generation and partners with the sales department to acquire new loyal users
• Preserves brand standards and price consistency across all online distribution channels. Gathers and analyzes intelligence on markets’ threats and opportunities, evaluates customer research, market conditions and competitor data
CUSTOMER SATISFACTION
• Includes scientific data and business data obtained from measuring behaviors, links appropriate conclusions and actions to enhance Net Promoter Score (NPS) and Customer Lifetime Value
• Validates campaign analytics with real-time walk-ins and conversions in the Bridge through Hub visits across tracks
• Aligns corporate values while inspiring confidence, generating team and supplier excitement, enthusiasm as well as commitment towards goals and objectives
• Builds and maintains positive relationships with all Track Leaders, Track Teams and the Bridge clients in order to anticipate their needs; Enquires, solves customers problems, optimizes user experience and evaluates the end to end customer’s journey across multiple channels as well as customer touch points
SUSTAINED LEARNING & DEVELOPMENT
• Formulates and recommends all Standard Operating Procedures (SOP) related to the Marketing Department
• Identifies and manages third-party vendors, contractors and evaluates new | emerging technologies as well as techniques to ensure that the company is at the forefront of developments, provides perspective for adoption where appropriate
• Conducts various interviews, including win/loss and post-engagement client interviews/surveys to identify trends and make recommendations to senior leadership
• Conducts marketing surveys on current and new service concepts, constantly identifies trends and insights
• Benchmarks and positions the Bridge against its competitors in various geographies, product markets based on various market performance parameters
EDUCATION & EXPERIENCE
• Bachelors or Master’s degree or equivalent in Marketing, Business, or related field
• A minimum of 8years of progressive leadership experience in DM positions with clear career progression and demonstrable results
• Excellent organizational management skills
• Strong relationships with market influencers, partners, suppliers and clients
• Proven experience developing marketing plans, campaigns, working experience in digital marketing
• Familiar with the nature of business startups is a plus
• Proficiency with online | experimental | neuro marketing
• Deep and recent knowledge of the growing technology landscape
• Excellent computer skills in a Microsoft Office, Google Drive, Slack, MacBook
تفاصيل الوظيفة
منطقة الوظيفة أبوظبي, الإمارات العربية المتحدة
قطاع الشركة الاستشارات الإدارية
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف غير محدد
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني متوسط الخبرة
منطقة الإقامة الإمارات العربية المتحدة

*** تقدم على الرابط التالي : Apply on the following link ***
https://www.bayt.com/ar/uae/jobs/digital-marketing-manager-4122013/