الوصف الوظيفي
• Develop the strategy for the Category in support of the corporate strategic objectives and marketing strategy.
• Develop the appropriate tactical plans necessary to execute the Category strategy.
• Assume total responsibility for the management of the Category, including managing market research, marketing analysis, planning, positioning, budgeting, product development, advertising, PR and the contribution margin for the Category.
• Conduct market research on the Category to determine trends, opportunities, create product positioning and pricing, create forecasts, understand the life cycle of the products in the category and develop marketing programs.
• Work with the sales force to develop competitive product analysis, materials, strategies and marketing programs to help combat the competition.
• Manage and control the profitability of each product and the aggregate profitability of the Category, meeting the profit targets set by the top management.
• Assume the responsibility for the creation of new products in the Category, to stay ahead of the competition and provide the customer with the best relevant products.
• Coordinate with R&D;and to offer marketing guidance for product development and product improvements for the products in the Category.
• Execute the marketing plans efficiently by leading multifunctional teams, leading initiatives and managing ATL and BTL campaigns.
المهارات
- 5 years of experience in FMCG marketing preferably in food industry.
- Proven leadership skill through managing skills
- Strong knowledge in brand building through different trade channels.
- No travel restrictions while working with all Market Managers, cooperates effectively and diplomatic conflict handler.
- Detailed understanding of conducting shopper behavior / market research
- Detailed understanding of customer marketing and FMCG promotions
- strong computer skills (Word, excel, PowerPoint, outlook)
تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة توزيع السلع الإستهلاكية
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
الرقم المرجعي للوظيفة JB3789274
المرشح المفضل
المستوى المهني متوسط الخبرة
عدد سنوات الخبرة الحد الأدنى: 3 الحد الأقصى: 7
منطقة الإقامة الإمارات العربية المتحدة
https://www.bayt.com/ar/uae/jobs/brand-manager-3789274/
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