Digital Marketing Executive

الوصف الوظيفي
• Assisting in the formulation of strategies to build a lasting digital connection with consumers
• Planning and monitoring the ongoing company presence on social media
• Launching optimized online advertisements to increase company and brand awareness
Job Description:
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Managing SEO’s (keyword, image optimization etc.)
• Organize the distribution of online newsletters and promotional emails through various channels
• Provide creative ideas of content for the website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Lead and collaborate with retail store operations, PR, and departments teams to develop digital marketing initiatives, content and project calendar to increase engagement, sales and reach
• Develop brand SEM campaigns; approve social postings, and digital marketing materials.
• Track and analyze website traffic flow and provide regular internal reports
• Coordinate and lead digital communications to ensure all stakeholders stay up-to-date on the latest projects and promotional calendar plans
• Use customer data and performance analytics to determine proper segmentation, messaging and frequency strategy
• Manages digital marketing budgets for social content, paid search, and social campaigns.
• Responsible for proofing and testing digital posts and campaigns for accuracy, quality, and brand consistency across layout, design, and messaging
• Work with third party paid search agency to monitor, analyze, and optimize campaigns for digital performance metrics including click-through rates, conversion and retention, and continually work to identify opportunities to improve engagement and support overall digital strategy for the store.
• Track, report, and analyze digital engagement against business goals, objectives, and key performance indicators to identify trends and insights for recommendations
• Remain current on digital marketing and direct-to-consumer efforts for new releases, trends, best practices, and algorithm changes across social, search, and competitors.

المهارات
• Minimum of 3 years in Marketing, including Digital Marketing experience (Search Engines, Social Platforms, Google AdWords, and Social Media Ads)
• Mid-level experience managing social channels, SEM accounts, and creative/content
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field

تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة البيع بالتجزئة/البيع بالجملة
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
الرقم المرجعي للوظيفة JB3852418
المرشح المفضل
المستوى المهني متوسط الخبرة

https://www.bayt.com/ar/uae/jobs/digital-marketing-executive-3852418/