الوصف الوظيفي
Key accountabilities
Brand Launch
* Successfully position and launch the brand in the market utilising the Brand Launch Formula, including;
o Building anticipation to capture the hearts and minds of key opinion leaders within the primary audience groups, well before the first venue opens.
o Localising messaging to ensure relevance to local consumers, while maintaining absolute consistency with the brand and culture fundamentals.
o Establishing communications and promotional activity which builds hype around the spirit of the brand and offering, the unique customer service and the exciting employment opportunities.
Brand Management
* Establish a strong and clear sense of brand integrity at every touchpoint with the key audience groups, being:
o Staff
o Media
o Priority customer group A – mums / families
o Priority customer group B – cool teenage crowd
* Ensure all sales and marketing initiatives are committed to engaging consumers and driving traffic to venues while maintaining brand consistency.
* Oversee the design of all brand collateral and production, and ensure the relevant approval processes with HQ are followed.
* Own customer engagement at all levels – pre-visit, within venues and after.
* Create a balance of safety messaging which is appropriately weighted in communications in relation to the other elements of the brand story.
Collaborations & Ambassadors
* Establish a strategy targeting key influencers and relevant brand ambassadors to target for joint initiatives.
* Actively target relevant brands for mutually-beneficial collaborations to grow brand awareness and engagement, leveraging each others’ scope and audience reach.
Digital & Social Media
* Leadership of digital strategy and execution in consultation with HQ Digital team, including social media, performance marketing, website and EDM.
* Drive social media engagement with a thorough content strategy targeting the cool teen groups.
* Manage digital agency to ensure performance and search marketing is maximised.
* Ensure local website is relevant, engaging and updated regularly in accordance with the brand guidelines.
* Manage EDM provider and actively drive database growth initiatives which may include acquisition; ensure regular targeted EDM comms are sent to database.
Media Relations
* Establish a strong media plan in conjunction with a PR agency (or inhouse PR) to ensure the relevant media outlets are targeted for each customer group.
* Target high profile TV networks / programs, radio shows, bloggers etc to build relationships in order to achieve ongoing coverage relating to the brand and venues.
* Proactively set up crisis management plans to be on the front foot in instances where the potential arises for negative media coverage.
Strategy & Relationship Management
* Develop the annual marketing plan and associated budget, in accordance with the brand guidelines and support materials provided by HQ.
* Manage the marketing cost centre and associated expense budgets and set appropriate re-allocation throughout the year as activities and priorities change.
* Develop relevant sales tools and materials to drive the business across all segments.
* Establish and manage external supplier relationships (including digital, design, PR, printing and production etc).
* Complete Quarterly Marketing Reports for submission to HQ factoring in the specific marketing performance KPIs, as well as other strategy and budget reporting as required.
Values, Behaviours & Leadership
* Set up and lead the marketing team to ensure they are working to clear objectives and work plans and support them to achieve success.
* Demonstrate visible, collaborative and team-focused leadership, living the values and encouraging all team members to do the same.
* Positively establish and maintain the culture through direct and indirect action, within the office team, throughout venues and across all external communication.
* Take every opportunity to promote the Vision, Values and Culture both internally and externally.
Performance KPIs
1. Net sales
2. Venue occupancy
3. Average ticket price
4. Social media following – Facebook, Instagram, other
5. PR reach – cool teens audience, families audience (article count and audience reach)
6. Brand consistency and integrity – assessed by HQ together with market
المهارات
Skills, Experience and Character
The successful candidate should have tertiary qualifications in Marketing with 8+ years marketing experience, ideally including 2-3 years in a management position leading a team and with accountability for strategy and budgeting.
Experience with youth, sports or other relevant lifestyle brands is preferred.
Most importantly, the Marketing Manager needs to live and breathe the brand culture and values. They need to be a straight-talker and a problem-solver. They need to be ready to roll their sleeves up and get in alongside the team to make stuff happen. They need to be a leader with confidence born from self-belief, not ego.
MUST BE ARABIC SPEAKER
تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة الرياضة والاستجمام
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني إدارة
عدد سنوات الخبرة الحد الأدنى: 8
منطقة الإقامة دبي,الإمارات العربية المتحدة
*** تقدم على الرابط التالي : Apply on the following link ***
https://www.bayt.com/ar/uae/jobs/marketing-manager-3897621/