Senior Manager, Chinese Social Content

الوصف الوظيفي
Playing a pivotal role within the Social Media division, this role is responsible for the overall social media management for Expo 2020 Dubai Chinese market including but not limited to content development and management, ideation, community management and moderation, social media campaigns and activations development, reporting and influencer outreach as well as agency management.
Main responsibilities of the role include:
- Oversee all social media platforms from ideation to content creation, implementation, management and reporting;
- Responsible for the implementation of the social media strategy;
- Develop compelling multi-channel and in-depth content strategy designed to accomplish larger business objectives;
- Develop quarterly content road maps based on pre-approved content themes and pillars;
- Develop the go-to-market Social media strategy for Chine and the execution plan;
- Develop quarterly content road maps based on pre-approved content themes and pillars;
- Conceive, create and execute innovative social media marketing campaigns to deliver brand affinity and increased consumer engagement and ticket / merchandize sales;
- Develop, plan and execute quarterly social media stand-alone campaigns in-line with Expo 2002 objectives to grow fan-base across all channels and increase engagement levels on all Chinese Social networks;
- Serve as primary point of contact with appointed social media agency in China and manage day-to-day communications and deliverables;
- Build Social media monitoring and deep listening framework for China and ensure a strong and efficient reporting model is in place;
- Bring and spread the Chinese social media landscape knowledge and experience to the rest of the Social and Digital team;
- Work with internal stakeholders across the organization to support and amplify key messages on each channel;
- Work closely with the marketing campaigns team to manage content dissemination for different social media networks;
- Work closely with Partner Marketing and Commercial teams to develop joint social media campaign for Expo 2020 partners;
- Ability to re-purpose social media content for different social media platforms based on deep understanding of how content is consumed differently on each channel in China;
- Ideation on quick wins and reactive / agile content creation;
- Define processes for moderation, monitoring and community management;
- Define processes on content management and approval between various internal departments;
- Develop and manage relationships with 3rd party vendors related to social media;
- Identify emerging social media platforms in China;
- Ability to identify social media KOLs and establish Outreach Programmes.

المهارات
7+ years of concentrated experience with Chinese social media channels and deep understanding of digital marketing; proven ability to significantly drive engagement and conversion, as well as:
- BA/BS required in Marketing, Media, Communications or PR;
- Native Mandarin speaker and fluent in English reading, writing and speaking;
- Rich experience and strong understanding on how each social/digital network in China works including bun not limited to: WeChat, Sina Weibi, Tencent QQ, YouKu, Baidu;
- Deep understanding of the Chinese social media landscape, culture and trends but also experienced with working on global social media campaigns for international markets;
- Strong understanding of social media measurement and insights as well as overall digital analytics;
- Proven experience working on influencer marketing campaigns;
- Excellent project management skills;
- Creative thinker who can be both innovative while execution oriented;
- Able to work in an ambiguous, ‘internet-speed’ environment;
- Strong oral (speaking, listening, interpretation) and written communication skills;
- Strong interpersonal skills and demonstrated ability to influence management;
- High attention to detail and proven ability to manage multiple, competing priorities simultaneously;
- Excellent team player and interpersonal skills;
- Ability to work under pressure and on tight deadlines in a fast-paced environment;
- Facebook blueprint and Twitter flight certification;
- Highly desirable qualities: Creativity / Customer focus / Strategic agility.

تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة غير ذلك
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي غيرذلك
نوع التوظيف --
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1
المرشح المفضل
المستوى المهني 12
الشهادة بكالوريوس/ دبلوم عالي

*** تقدم على الرابط التالي : Apply on the following link ***
https://www.bayt.com/ar/uae/jobs/senior-manager-chinese-social-content-3912299/