Job Description and Requirements
The digital marketing specialist will drive the digital marketing efforts for the entire business and is critical to the success and future growth of the network. You will be tasked with social media management, web design and optimization, Marketing Automation, SEO, PPC and affiliate marketing, and paid search activities. The role will have a strong focus on using analytics to drive engagement and conversion. Digital analytics and reporting:
Consolidate metrics and provide ongoing reporting and analytics
Monitor and suggest improvements for usability, content and conversion
Benchmark digital activities against those of peers
Use analytic tools to track, monitor and optimize digital presence and campaigns
Prepare qualitative and quantitative analysis reports and dashboards
Define digital strategy and execution:
Own digital marketing best practices and standards
Reporting, Measurement and Return on Investment (ROI) for digital campaigns
Translate business goals into digital marketing objectives
Develop specific digital strategies for all creative assignments, including email, banner ads, landing pages/microsites, mobile sites/apps and website development
Manage all digital campaigns, including search engine marketing (Google Adwords and onsite search) Evaluate customer segments and create customer segmentation groups
Requirements
Take high-level vision and translate down to executable actions
Foster strong professional relationships and manage expectations with customers, distributors, department leaders, and fellow employees
Strong ability to prioritize and balance competing requests for support
Ability to work independently once strategy and direction is identified, while maintaining strong visibility for the organization
Strong analytical and logical skills
Ability to effectively manage budgetary spending to maximize ROI of Digital Marketing campaigns and resources
*** تقدم على الرابط التالي : Apply on the following link ***
https://www.akhtaboot.com/en/uae/jobs/dubai/117937-Growth-Hacker—-Digital-Marketing-Specialist-at-Cassia
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