Brand Specialist

الوصف الوظيفي
 Provide advice and professional assistance in defining the most representative brand values for each
unique product and service line.
 Contribute to the development of branding strategy and plans in conjunction with Team Leader and
regularly update management on branding initiatives.
 Lead the development and manage the positioning and messaging of the brand in coordination with the
concerned functions to achieve consistency in application.
Brand Perception Research & Compliance
 Lead the analyses of customer perception of the organization’s portfolio of products and services inorder
to ensure monitoring of how each unique image is perceived, identify drivers, and use findings to
advise on means for enhancing brand image and promoting a strong public profile.
 Conduct brand and customer related research (brand index surveys, focus groups, etc.) and ensure
that results are discussed and communicated to all business leaders to make informed decisions on
adopting methods to increase brand awareness.
Brand Compliance
 Manage the assessment of organizational compliance with brand values and investigate areas of noncompliance
so that they are addressed promptly and ensure that appropriate corrective actions are
taken.
Internal Collaboration
 Ensure collaboration with all relevant internal and external teams in-order to contribute to the
management of branding and marketing initiatives and advise on branding criteria.
Marketing & Advertising Agencies Liaison
 Manage and guide the selection and liaison with marketing and advertising agencies in-order to ensure
the development of high-quality marketing campaigns, activities and materials.

المهارات
 Bachelor’s Degree in Communication, Graphic Design, Marketing or equivalent.
Minimum Experience & Knowledge & Skills
 8 years of experience in Marketing / Brand Management, of which at least 2years in a senior
professional role, with growing managerial accountability, preferably in the retail sector or in a similar
environment.
 Regional exposure and retail background are a plus

تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة وكالات التوظيف
طبيعة عمل الشركة شركة توظيف
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف غير محدد
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني متوسط الخبرة
عدد سنوات الخبرة الحد الأدنى: 8
منطقة الإقامة الإمارات العربية المتحدة
الشهادة بكالوريوس/ دبلوم عالي

https://www.bayt.com/ar/uae/jobs/brand-specialist-4214909/