Digital Marketing Manager
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الوصف الوظيفي The Digital Marketing Manager is primarily responsible in the formulation of digital & social media strategies to build lasting digital connection with consumers by planning, execution, and optimization of online marketing efforts and conducting various digital marketing campaigns to promote company’s products & services. Key Responsibilities: · Formulate and design digital marketing strategy in line with brand strategies and guidelines. · Manage all digital marketing channels in line with the digital marketing strategy to increase brand awareness of all relevant brands. · Manage and handle internal digital marketing team to achieve specific company objectives to increase brand engagements and conversions. · Review, negotiate and manage contracts & maintain partnerships with media agencies & vendors to improve consumer experience. · Plan and implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media Accounts, Email, Websites, E-Commerce Projects, etc.). · Handle and manage Website Quality Assurance as well as Testing (back-end & front-end). · Review and approve the content created for publishing onto various digital platforms. · Manage social media marketing campaigns, digital advertising campaigns, SEO campaigns etc. · Analyze digital marketing analytics reports and direct the Team to develop optimization plans to manage and improve online contents, SEO & Google Analytics. · Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and train the Team. · Must be creative and come up with various innovative ideas to exhibit good digital presence for the Company and its brands. · Handle new projects and work closely with business units / business partners on branding through digital marketing activities as and when assigned. · Measures and reports performance of all digital marketing campaigns, budget spent and assesses against goals (ROI and KPIs) · Strongly analyze end-to-end customer experience across multiple channels and customer touch points. · Identifies critical conversion points or any drop off points and optimize the online user channels. المهارات Bachelor’s/ Master’s Degree in Marketing or Digital Marketing or Mass Communication or IT or relevant field. Minimum of 5 to 7 years’ experience in digital marketing field with digital concepts and best practices, in which 3 to 4 years Managerial experience is required. Must have managed digital marketing team with expertise in overseeing B2B social media, Google AdWords/ SEO / SEM and Web Analytics Tools. Sound IT knowledge to work on Website/ E-Commerce back end would be preferred. Key Competencies: · Creative & Innovative skills · Planning & Organizing skills · Critical thinking & Analytical skills · Problem Solving skills · Interpersonal & Communication skills · IT – Technical skills تفاصيل الوظيفة https://www.bayt.com/ar/uae/jobs/digital-marketing-manager-4672787/ |
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