Social Media Marketing Executive

Position: Social Media Marketing Executive
Location: Dubai, UAE
Experience: 2-3 years in similar role, experience working with BOT will be an added advantage
Salary : Upto AED 5500 + Food (Lunch) + Other benefits as per UAE labour laws
Key Responsibilities:
Social Media Strategy:
• Develop and execute aligned social media strategies, targeting specific business objectives.
• Identify and engage target audiences with captivating content, maintaining a cohesive brand voice.
• Collaborate across teams to seamlessly integrate social media into broader marketing efforts.
Bot Management:
• Leverage bot technology to create and oversee automated social media campaigns.
• Establish interactive chatbots and tools for user engagement and queries.
• Continuously monitor bot performance, refine tactics, and ensure adherence to guidelines.
Content Creation:
• Generate high-quality content - text, visuals, videos - tailored for diverse social platforms.
• Work alongside design and content teams to craft visually compelling materials.
Community Engagement:
• Cultivate and nurture online communities, promptly addressing comments, messages, and mentions.
• Facilitate meaningful conversations to boost user engagement and brand affinity.
Performance Analysis:
• Analyze social media metrics and bot effectiveness to gauge campaign impact.
• Provide routine reports, insights, and recommendations to optimize strategies and meet KPIs.
Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field. Master’s degree is a plus.
• 2-3 years of experience in social media marketing, with a focus on bot management.
• Demonstrated expertise in creating and managing social media content across platforms.
• Proven track record of utilizing and managing bots for marketing campaigns.
• Strong understanding of bot technology, automation tools, and AI-driven interactions.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Creative thinker with the ability to develop engaging and innovative content.
• Proficiency in social media analytics and reporting tools.
• Up-to-date knowledge of industry trends and best practices in social media marketing.
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https://gulfcareerhunt.com/social-media-marketing-executive-dubai-uae-9/