Digital Marketing Officer

الوصف الوظيفي
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimizes user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Defining and implementing measurement strategies that aligns with client marketing and business objectives.
• Producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insight.
• Identifying client objectives and advising on suitable measurement strategies.
• Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data.
• Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth.
• Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution

المهارات
• Bachelor’s degree with qualification in E-Commerce.
• Minimum 2-3 years of experience in the same field.
• IT background is a plus.
• Male applicants only can apply.
• Experience in working within a Retail/Wholesale or Food industry Fields.
• High level of experience working with analytical software (e.g. Google Analytic, Site Catalyst, Core metrics, etc.),.
• High level of experience in data analysis techniques and advanced Excel.
• High level of experience working with Google Ad words and other paid search platforms.
• Strong proficiency with Microsoft Word and PowerPoint for producing client reports and presentations.
• Experience in identifying and validating strategic and tactical marketing objectives.
• High level of experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social
• Enthusiastic and self-motivated, with the ability to lead projects proactively.
• Meticulous attention to detail, with an overall passion for continual improvement.
• Innovative and creative, with a logical and methodical approach to problem solving.
• Credible and articulate, with excellent communication, presentation and interpersonal skills.
• Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority

تفاصيل الوظيفة
منطقة الوظيفة حولي, الكويت
قطاع الشركة البيع بالتجزئة وبالجملة
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني متوسط الخبرة
منطقة الإقامة الكويت
الشهادة بكالوريوس/ دبلوم عالي

https://www.bayt.com/ar/kuwait/jobs/digital-marketing-officer-4208320/