الوصف الوظيفي
Lead all activities related to revenue generation. This includes Commercial, Sales and Marketing
Research, analyze, recommend, plan and execute “Go to Market” strategies by looking at all revenue streams channels and Geography. Such as:
o B2B vs. B2C vs. B2G (Business to Government)
o Countries and Geography prioritization
o Sales channels and approach
o Advertisements
Establish and manage sales force (if part of strategy)
Set detailed Commercial strategies and tactical plans. This includes
o Planning and conducting marketing campaigns (budget, channels, type, etc.)
o KPIs and ROI monitoring
Identify and manage Marketing and PR providers.
o Select provider
o Monitor, audit and optimize budget allocated
o Review all deliverables including creative work, media plan, and articles
o Evaluate activities that should be outsourced vs. carried in house
Conduct detailed research and analysis on various types of collected data and identify trends and seasonality
Research all areas that influence company offerings including: industry trends, consumer behavior, cultural trends, disposable income, government policies, and geopolitical conditions
Cleary identify existing and emerging competition and continuously benchmark against leading practices (regardless of industry)
Utilize compiled data, and market and competition analysis and apply revenue management practices to identify and maximize company revenues streams. This includes but not limited to:
o Clear articulation of the company overall offerings, and classifications into smaller offerings/packages to expand user base and company reach
o Compile a detailed analysis of all options with pros and cons and recommendations
o Set proper pricing targets for services
o Continuously update, upgrade and repackage offering options/packages to keep user base engaged and capture a wide range of uses base with different spending habits
Create partnerships with various entities to gain market share and add credibility
Work closely with the various departments within DARS in aligning product releases with offering plans
Prepare and conduct presentations of required a reports to Executive Management and Board
Set and improve rigorous KPIs including:
o Revenue
o Registered users,
o Active users,
o Retention,
o Converting dormant users into active
o Etc.
المهارات
• Excellent market research, analytical and statistical skills
• Financially savvy - good with numbers & financial modeling
• Team player
• Capable of wearing multiple hats and work in a fast pace environment with limited direction
• Hands-on, roll up your sleeves and get to work kind of attitude
• Proactive and out of the box thinker
• Strong Negotiation skills
• Bilingual Arabic/English
تفاصيل الوظيفة
منطقة الوظيفة الكويت, الكويت
قطاع الشركة تكنولوجيا المعلومات
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني متوسط الخبرة
عدد سنوات الخبرة الحد الأدنى: 5
منطقة الإقامة الكويت
الجنس ذكر
الجنسية الأردن; الإمارات العربية المتحدة; البحرين; الجزائر; السودان; الصومال; العراق; الكويت; المغرب; المملكة العربية السعودية; اليمن; تونس; جزر القمر; جيبوتى; سوريا; عمان; فلسطين; قطر; لبنان; ليبيا; مصر; موريتانيا
العمر الحد الأدنى: 27 الحد الأقصى: 40
*** تقدم على الرابط التالي : Apply on the following link ***
https://www.bayt.com/ar/kuwait/jobs/marketing-head-3898884/
Printable Page 
Report Advertisement