Trade marketing manager for FMCG develops brand collaborating with distributors/dealers or retailer channels. Various marketing strategies are employed including product launches, public relations, and communications efforts, setting up displays and designing loyalty programs.
Sets strategic marketing direction for the company
Achieving volume, market share & profit targets in line with agreed forecast/s
Planning & executing all marketing activities within the timelines and new product launches within budgets.
Sets Pricing Strategy taking into consideration market dynamics, competitor prices, brand positioning & brand profitability
Manages Training workshops for the sales staff to enhance creativity.
Strong working relationships with the suppliers and in general the local market
المهارات
At least 5 years of relevant and supervisory experience as a trade marketing manager/supervisor in a recognized FMCG company.
Strong project management, multitasking, and decision-making skills.
Good understanding of conventional and modern marketing tools for planning effective multi-channel campaigns.
Experience and expertise in marketing programme development for retail outlets showroom, trade marketing, or tiered distribution.
Proven project management skills.
Bilingual communication skills-Arabic&English;تفاصيل الوظيفة
منطقة الوظيفة الكويت, الكويت
قطاع الشركة السلع الاستهلاكية سريعة التداول; إنتاج الأغذية والمشروبات
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1
المرشح المفضل
منطقة الإقامة الكويت
الشهادة بكالوريوس/ دبلوم عالي
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