Digital Marketing Manager

الوصف الوظيفي
The Digital Marketing Manager is responsible for managing and supporting the utilization of the e-marketing

channels including social media, webpages, search engine optimization, direct emails, text messages, and blogs

to proactively interact with customers and keep them informed and engaged resulting in increased brand equity

and footfall to TBG product portfolio.

Key Responsibilities:

Support the Head of Marketing to develop and implement the social media strategy including digital marketing plans that leverage social media outlets.
Develop and maintain online content that attracts attention, generates interest, and is easily shared on social networks.
Keep TBG webpages updated with the latest news and products of the company.
Collaborate with other sections and departments within TBG to ensure satisfaction with the digital media performance.
Establish relationships with bloggers and other members of the online community.
Partner with technical personnel in the development of tools that allow for easy integration with a social network.
Manage the day-to-day tasks related to digital media planning.
Work closely with the PR & Communications Specialist to ensure collaboration and growth.
Act as internal knowledge leader of all digital media issues and opportunities.
Ensure consistency across digital media channels by robust content management.
Measure media performance at all stages to ensure original objectives and strategies are being met to satisfaction.
Use available tools to manage digital media including social media effectively and continually achieve improved impact of TBG digital presence.
Conduct digital media research including target audience identification, competitive analysis, qualitative web site profiling, search engine keyword analysis, and secondary research aggregation.
Stay informed of industry standards, new digital media trends and advise on new ways to reach targets.
Prepare digital marketing report for each campaign including total impressions, comments, conversion rate, etc.
المهارات
Academic Qualifications and Certifications:

BA in Business Administration or Marketing is the minimum requirement.
Experience:

Minimum 10 years of experience in Social and Digital Media Management. eCommerce experience is a a plus.
Job Specific Skills

Strong interpersonal skills, particularly influencing and listening skills
High awareness of digital and social media, and being able to use it to market the company
Has an expert understanding of web technologies and social networking sites
Good planning and execution skills
Able to perform under pressure and time deadlines
Attentive to detail and thorough
Positive and enthusiastic outlook
Strong knowledge of digital media data definitions
Arabic language skills are an added advantage
تفاصيل الوظيفة
منطقة الوظيفة الدوحة, قطر
قطاع الشركة التسويق
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف غير محدد
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني إدارة
عدد سنوات الخبرة الحد الأدنى: 10
منطقة الإقامة الإمارات العربية المتحدة; البحرين; الكويت; المملكة العربية السعودية; عمان; قطر
الجنسية الأردن; الإمارات العربية المتحدة; البحرين; الجزائر; السودان; الصومال; العراق; الكويت; المغرب; المملكة العربية السعودية; اليمن; تونس; جزر القمر; جيبوتى; سوريا; عمان; فلسطين; قطر; لبنان; ليبيا; مصر; موريتانيا
الشهادة بكالوريوس/ دبلوم عالي

https://www.bayt.com/ar/qatar/jobs/digital-marketing-manager-4325301/