الوصف الوظيفي
The Customer Loyalty and retention Sr. Manager role exists to maintain and grow our existing customer experience and
loyalty programs and assist in designing future campaigns and programs that enable us to build strong, enduring relationships
with ABYAT most valued customers
Increase sales growth and establish networks with third-party services to support the Rewards program and aim to achieve a
larger customer acquisition across all ABYAT megastores.
Main Responsibilities:
▪ Define strategies that create moments of engagement across the customer journey that
drive sustainable, and positive sentiment connections between the customers and ABYAT.
▪ Managing the strategic oversight of multiple loyalty and customer experience programs and
campaigns, including assessing performance and recommending ongoing enhancements to
strengthen and improve programs.
▪ Take ownership in all phases that include discovery, strategy, program design, user
experience, analyzing data, and leading third-party workshops.
▪ Maintain a strong knowledge base of loyalty and customer experience trends, competitive
insight, and new enabling technologies.
▪ On-going development and implementation of ABYAT customer Reward program ensuring it
delivers on the company’s strategic objectives.
▪ Design and deliver an annual Rewards marketing plan ensuring its fit with the redemptions
and overall group marketing plan.
▪ Develop an annual and seasonal promotional calendar with the participating Business Units
to drive sales growth back into the business and increase customer engagement in the
program.
▪ Develop an annual and seasonal promotional calendar with third party services to drive
sales growth back into the business.
▪ Conduct market research as required to understand the behaviors and motivations of
customers in relation to the Rewards program campaigns. Incorporate any insights into
future strategic planning for the Rewards program.
Knowledge and Experience:
▪ Demonstrated ability to use initiative and apply creative ideas within a corporate
environment.
▪ Strong skills with P&L;and can analyse and interpret financial and sales data.
▪ Strong understanding of loyalty metrics and analytics drivers to create sales pathways.
▪ Ability to plan and prepare for outcomes on the basis of priority and effective management
of time.
▪ Comfortable negotiating and working with third-parties.
▪ Technical knowledge relevant to the position, and a commitment to continuously update
skills.
Education and Certifications:
Bachelor Degree in Marketing / Business Administration or an equivalent
المهارات
▪ Rewards Strategic Planning
▪ Rewards Marketing
▪ Budget Management
▪ Teamwork
▪ Customer Focus and Understanding
▪ Analytics & Reporting
▪ Rewards Program Management
▪ Communications (Internal & external relationships)
▪ Commercial Decision Making
تفاصيل الوظيفة
منطقة الوظيفة المملكة العربية السعودية
قطاع الشركة البيع بالتجزئة وبالجملة
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي خدمة العملاء ومركز الإتصال
نوع التوظيف --
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني إدارة
منطقة الإقامة المملكة العربية السعودية
الشهادة بكالوريوس/ دبلوم عالي
https://www.bayt.com/ar/saudi-arabia/jobs/customer-loyalty-and-retention-sr-manager-4484774/