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الوصف الوظيفي Conduct research that includes product mix, competitive analysis, pricing, USP’s, and market trends to assess actual and potential market opportunities or increase market share. Responsible for the delivery and monitoring of the agreed marketing and promotion strategy by carrying out agreed tasks. Plan and conduct and organizing press conferences and media contact designed to create and enhance favorable public image for the company. Evaluate marketing and promotion activities on an on-going basis and provide feedbacks to the team and the management for performance review. Prepare annual marketing and communications plans and budget (targeted media, events sponsorship, direct mail campaigns and other below-the line activities) for efficient management and implementation. Develop recruitment, training program, structuring, incentive programs and overall management of the marketing team. Determine the demand for products, its competitors. Develop pricing strategies with the goal of maximizing the company’s profits or market share as well as ensuring customers satisfaction. Design and implement various corporate marketing strategies and develop activities that maximize consumer experience and customers loyalty program. Prepare monthly, quarterly, semi-annual and annual marketing/communications performance to the management. Establish marketing/sales information systems and database to include customer feedback analysis. Expand and develop new business units, products and territories and identify additional business opportunities. Create professional designs and advertising campaign. Create suitable contracts and incentives system for the sales team المهارات Minimum 5 years of experience in marketing for hospitality / restaurant industry. Computer proficiency (Microsoft office applications) Excellent knowledge of market demography. Excellent communication skills oral and written Arabic and English. تفاصيل الوظيفة |
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