Manager - Customer & Market Insights

الوصف الوظيفي
Role Purpose:

To ensure that Marketing decision are based on sound knowledge of Brand Affinity Measurement and Market Intelligence of competition. To ensure that both Brand Health and Market Intelligence programs are executed on time with quality outcomes.  To ensure Brand Health and Marketing Intelligence databases/ reports are up to date.

Accountabilities:

Power BI Visualization

Data Modelling
Data Uploading
Developing cutting edge analytical dashboards in Power Bi
Advance Excel Dashboard

Develop and maintain advance excel Dashboard
Market Intelligence

Carry out / update market intell program covering Network, Products, and Digital capabilities.
Review 15-20 websites on a monthly basis and update Market Intell reports.
Update Performance sheets for 35 competitors from Arqam / Financial reports published by competition
Preparing competetive intel reports for Digital, Corp, SMEs
Ensuring accuracy of numbers
Price Intelligence/ Lapse Research

Manage 3rd party to execute Price Intelligence research
Review Price Intell communication
Prepare &update;Price benchmarking database
Review the results and prepare comparative reports
Acquiring information from Sales department on Lapse customers, and ensuring research is conducted to quantify lapse reasons
Ensuring accuracy of numbers
Budgets

Prepare, Monitor, and control research budgets
Years of Experience

3 Years in Quantitative market research and Market Intelligence. Experience in Continuous research type will be a plus.
المهارات
Skills Required

A solid understanding of research methodologies (Both Quantitative and Qualitative) and execution
Strong analytical skills with the ability to identify correlations and commonalities
Strong reporting writing skills / ability to craft insights from raw data
Hands on experience in insight generation and data mining
Ideally FMCG and Service experience
Excellent computer skills with capabilities in web search, advance excel/ dashboards, power point and word
Other Requirements

Minimum Bachelor’s Degree (Social Science, Business Administration, Marketing preferred) or Master degree in Social Science preferred with a concentration in research, marketing, or quantitative analysis
Proficient in both Arabic and English language (written & spoken)
تفاصيل الوظيفة
منطقة الوظيفة جدة, المملكة العربية السعودية
قطاع الشركة التأمين
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف --
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني متوسط الخبرة
عدد سنوات الخبرة الحد الأدنى: 3
الشهادة بكالوريوس/ دبلوم عالي

https://www.bayt.com/ar/saudi-arabia/jobs/manager-customer-market-insights-4261553/