Mystery shopping is a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or competitors, including products and services.
التسوق السري يقيس جودة خدمة العملاء داخل المؤسسات من وجهة نظر وتجربة العميل. الأسلوب بسيط حيث يتعامل المتسوق السري مع المؤسسة كعميل عادي ثم يقدم تقريرا عن هذه التجربة. ... يعتبر التسوق السري عنصراً أساسياً في عجلة تحسين خدمة العملاء
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