COMMUNICATION AND CONTENT MANAGER
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الوصف الوظيفي Write effective content for marketing collateral, campaigns, presentations, websites, blogs, social media, webinars, press releases, advertisements, trade show marketing and other digital print media. Support achievement of Higher Education marketing objectives thorough online and offline marketing initiatives including direct mail, e-mail, all other digital marketing channels, print media, partner programs, social media, events, PR outreach, etc. Implement and measure effectiveness of content marketing automation to grow higher education customer base & revenue. Increase brand awareness in the Higher Education market; differentiate company offerings in the market and increase market perception that we offer the best technology and service available. Track, measure and assess effectiveness of each campaign to inform and improve future campaigns Conduct competitive assessments to understand competitor messages, offerings, pricing, strategies, new capabilities, service packages and overall Higher Education market positioning. Write, proofread and edit all customer/prospect communication in higher education market. Continuously evaluate, develop and update marketing collateral for higher education markets Attend/present at internal (e.g. annual User Group Conference) and external trade shows as needed. Participate in the sales process, RFP response or product demonstrations as needed. Work with Creative Marketing to: Write corporate and campaign messaging Promote key benefits and product differentiators/competitive advantages Develop sales tools that support selling to the Higher Education market Any additional duties as required by management directly related to this position. Core to Horizon Participate in establishing and achieving their individual goals which are aligned to the company business plan. Remain focused, flexible, and takes initiative in working towards the company goals. Qualification Requirements To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education/Experience Experience المهارات Proficiency in writing sales-driven marketing content that drives lead generation Detail-oriented; ability to edit and proofread content delivered by others Strong customer orientation Solid understanding of marketing and technology Solid understanding of marketing automation and SEO Tech-savvy, including social media Creative, out of the box thinking ability Excellent interpersonal and communication skills, both written and verbal Ability to organize and manage multiple priorities Outstanding collaborative team player Good decision-making skills Solution seeker Ownership mentality |
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