• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links
• Focus on improving SERPs for brand websites.
• Implement SEO and paid advertising strategies for each brand.
• Research and identify target keywords and implement them within content and paid advertising campaigns.
• Content creation and optimization for websites, blogs, and other digital platforms as required.
• Set up and manage PPC/CPC, remarketing, and social media advertising campaigns.
• Monitor and report on KPI’s, using Google Analytics, Adwords and social insight tools.
• Generate monthly reports on SERPs and advertising engagement for each brand.
• Pay-Per-Click
o NewKeywordDevelopmentandTesting
o Monitorandanalyzecampaignstomeetrevenuegoals
o Hands-onBidOptimization
o AdCopy-WritingandTesting
o DevelopingTestingPlans,ImplementingNewStrategiesandMeasuringtheResults
• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify our buyer personal to better target identified audiences
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements for process and productivity optimization
• Work with web developers and marketing teams to properly implement SEO best practices
• Stay up to date with the latest SEO and digital marketing latest trends and best practices
• Digital Marketing Executive (SEO & SEM) Online Store in Riyadh looking for digital marketing specialist
• Translating campaign goals into strategic SEM tactics and effectively executing those tactics against the company strategy
https://www.naukrigulf.com/som-sem-specialist-jobs-in-riyadh-saudi-arabia-in-al-rukn-al-safi-agency-for-advertising-1-to-6-years-jid-240420000001
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