Category Marketing Specialist
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الوصف الوظيفي ▪ Pull data related to category to understand the sales trend in terms of seasonality, store formats, impact of promotions and analyse the performance while working alongside with the category’s manager. ▪ Watch closely the activities of category vs. competitors offline and online. ▪ Plan out promotions as per the agreed on (with category manager & supplier) calendar. ▪ Monitor inventory and plan detailed purchasing activities with category manager and the distribution of the inventories from DC to the stores network. ▪ Create editorial and content calendars for various media platforms and outlets. ▪ Assis with the design, negotiation, and placement of products on stores and social media ads. ▪ Research previous successful campaigns to get an insight of approaches and to understand and suggest ways of improvements. ▪ Review the progress and success of campaigns and adjust and/or pitch ideas for new campaigns, as necessary. Reporting: ▪ Follow up on category sales reports and use information to act when necessary. ▪ Record, monitor and analyse category’s market trends, competitor activities and provides suggested action plans. ▪ Provide the commercial marketing manager with quantitative and qualitative reports using data from market studies. ▪ Measure the category’s ROI of each promotion and campaign. Financials: ▪ Assist the Head of Marketing in defining the yearly strategic plan for the network and in preparing the yearly budgets and forecasted sales with retail teams as well. ▪ Assist in developing the pricing strategies with categories managers, to ensure guest’s satisfaction. المهارات تفاصيل الوظيفة https://www.bayt.com/ar/saudi-arabia/jobs/category-marketing-specialist-4366056/ |
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