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الوصف الوظيفي • Collaborate with commercial marketing, creative and copy writing teams to plan, develop online and offline content that is aligned with brand strategy, strategic positioning, and marketing objectives & targets. • Develop a cross-platform content roll out strategy, execution plan and publish the content on various channels with the purpose to achieve brand vision, business objectives. • Identify content projects’ overall content requirements and prospective content sources. • Plan and organize the wider business calendar, working very closely with various business stakeholders, and ensure the implementation of all content and plans to the stated goals. • Manages all content creation, revision, and retention across multiple platforms. • Develop creative solutions for content presentation, management, workflow, and maintenance. • Oversee the content production team’s creation of the ideas generated and oversea the implementation of all content. • Proofread, and improve content writers’ content, and ensure that all content is consistent with our brand image and its optimized according to SEO’s best practices. • Analyze and monitor website traffic and guest engagement, social media traffic and engagement using a variety of tools and optimize content to maximize its efficiency and effectiveness. • Manage content distribution to online and offline channels and social media platforms to increase web traffic. • Research and stay up to date with developments and generate with the latest innovations and best content practices and generate new ideas to engage audience’s attention. • Stay abreast of current best practices in the industry and review competitor’s content to ensure is always in the lead from a content, business, and brand perspective. • Ensure content compliance with various local and internal laws and regulations (e.g. MOC and MOH guidelines, local and international copyright, and data protection regulations) المهارات تفاصيل الوظيفة https://www.bayt.com/ar/saudi-arabia/jobs/content-marketing-specialist-4366060/ |
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