Job Purpose:
Responsible for identifying and capturing incremental volume & high visibility by marketing at the point of purchase. A key interface between sales & marketing delivering trade marketing expertise to develop, implement & track strategies in order to meet necessary targets. Support the SSFL business development by creating customer focused activity programs and delivering to the field of necessary selling tools.
Managing the interface between sales & marketing to deliver AOP channel activity calendar and lead the OT channel development agenda. - Develop OT Channel Activity/ Innovation calendar in coordination with marketing department. Develop Trade Loyalty programs & Deploy to sales force. - Develop, Recommend & Control the Push & Pull initiatives.
Accountabilities:
• Leveraging Sales performance by providing high quality Marketing services targeting TT & WHL Trade channels and maintaining synergy with Marketing function
• Motivating and maintaining long term relationship with Trade customers to achieve Sales & Marketing AOP objectives.
• Planning and executing long term loyalty programs for trade Customers to meet or exceed sales objectives supported with all relevant tracking tools to insure quality of program execution.
• Representing sales function in the process of New Product Launches handling Pipeline forecast, recommending packages & price points in cooperation with sales management.
• Enhancing sales team in meeting S&D;objectives of new initiatives through communicating all relevant product information, merchandising and tracking tools through sales rally meetings.
• Planning and executing Marketing calendar for TT & WHL channels.
• Improving merchandising performance in TT & WHL channels through setting merchandising standards and developing innovative merchandising tools that reflect on sales volume and visibility.
• Collecting and analysing all relevant information about competition:
• Activities cross trade channels
• Pricing strategy
• Innovations and communicate on a timely manner to management to take appropriate actions & decisions.
• Sign off all promotions in liaison with Marketing & Sales functions as field ready from a customer perspective.
• Working with sales & marketing managers to make recommendations on pricing strategy by trade channel, and package.
• Select and brief external suppliers to provide the required POP materials and tailor made promotional activities to deliver competitive and cost effective advantage in-store. Ensure these materials are effectively and promptly distributed.
• Translate Marketing initiatives into TT & WHL channels activity plans including: in-store targets, promotional guidelines, selling stories etc.
• Provide all necessary physical support materials (sales aids, buyer boxes, samples etc.)
• Cost effectively validates the in-store vision/ sales drivers by analyzing existing data or by implementing store tests. Use these insights to develop the plan and to bolster the selling story.
• Monthly Update ACNielsen reports and shares the analysis with sales management.
#LI-MENA
Qualifications/Requirements
• Identifies and resolves problems in a timely manner
• Gathers and analyses information skillfully
• Develops alternative solutions
• Works well in group problem solving situations
• Uses reason even when dealing with emotional topics
• Prioritizes and plans work activities
• Uses time efficiently
• Sets goals and objectives
• Develops realistic action plans
• Focuses on solving conflict, not blaming
• Maintains confidentiality
• Listens to others without interrupting
• Keeps emotions under control
• Remains open to others’ ideas and tries new things
Are you ready? At PepsiCo, every single day is an adventure and an opportunity for personal and professional growth. Apply today and discover the possibilities at PepsiCo .
Relocation Eligible: Eligible for Standard Relocation
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