Associate Brand Manager

External market analysis/monitoring:
• Review marketplace data and make recommendations from brand/molecule implications and actions.
• Follow-up on research in partnership with market researchers/agency as needed to investigate implications and draw conclusions.
• Communicate information about the market and insights to support with brand strategy.
• Good market understanding of healthcare environment, current and future competitor actions
• Identification of key consumer insights for brand in partnership with market research and agency partners. Develop a deep understanding of the consumer target.
Internal analysis:
• Contribute to the marketing plan by utilizing and building upon knowledge of brand history, heritage and evolution
• Uses analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis for identify opportunities and issues.
Planning
• Participates in and contributes to strategy development by actively participating and listening to insight generation activities across key players/ cross- functional experts and identifying opportunities/issues.
• Develops a strategic plan under guidance
• Participate in brand planning process and meetings
• Identifies gaps between strategy and clinical/publication/product development plans that effect the life-cycle of the brand/molecule
Marketing Planning
• Uses knowledge of the elements of the marketing mix, other marketing understanding tools, customer journey and moments of truth to develop local marketing plans with clear objectives.
• Identifies and applies the Launch readiness framework to prepare for launch success in line with local market needs.
• Plans brand activities in line with local processes and policies to ensure positive customer experience
• Removes barriers that will prohibit Lilly KSA from delivering a positive customer experience
• Identifies the pre-market conditioning activities that may be necessary to commercialize a molecule.
• Develops a commercialization plan with guidance
• Uses working knowledge of standard pharmaceutical promotional practices to gain insight into short-term and future trends
• Ensures brand tactics and insights are data driven
• Identifies insights for brand partnership with Lilly Market Research (LMR)
Implementation and execution of brand strategy
• Ability to update and reflect market strategy to reflect emerging/ changing trends
• Identifies and implements MCE brand solutions in collaboration with Digital Marketing Manager
• Recommends specific marketing tactics based on promotional mix, interpretation of published medical data etc.
• Ability to test, monitor, evaluate marketing tactics and adjusts marketing plans accordingly
• Uses appropriate project management tools to oversee plans and ensure that key milestones are met against specified timelines
• Influence decision making cross-functionally, particularly as it pertains to developing insights based marketing strategies to improve consumer outcomes. Comfortable with discussion/presentation to Management/leadership
• Manages vendors and groups involved with tactical development and implementation
• Creates internal communication plans with tailored messaging for key stakeholders
• Utilizes data and analytics to track key execution measures and inform key internal stakeholders
• Actively collaborates and close liaison with field based employees to understand customer needs and to execute tactical plans accordingly
• Reviews production stocking and inventory process indicators to meet sales forecasts
• Ensure risk management through compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.
• Ensures Financial Management through tracking and managing budget for consumer tactics including reconciliation. Where necessary make recommendations for financial trade-offs as needed.
• Embrace new corporate/regional/affiliate strategic directions and new initiatives such as selling models and multichannel customer engagement where appropriate
External Relationship Management
• Implements initiatives with key stakeholders that are important in supporting the brand strategy
• Develop relationships with key Thought-Leaders, patient support groups and other healthcare organizations in related therapeutic areas to understand partnerships, environment shaping and alignment with Lilly objectives
• Effectively manage agency relationships to support brand strategy and tactics
Internal Relationship Management
• Partner closely with functions that are integral to the brand s/molecules success (e.g sales, medical, corporate affairs and PAM) on a local, regional and global level
• Participates in and contributes to cross-regional initiatives related to the brand strategy
• Actively seeks for feedback
Measurement
• Monitors & evaluates marketing tactics and adjusting plans accordingly
• Interprets results, communicates issues/risks, and identifies opportunities for improvement
• Regularly monitors progress in metrics in partnership with management and support functions
• Makes recommendations to management based on the interpretation of results and brand/market knowledge
• Ability to answer key management/leadership questions
Professional Development:
• Keep up to date on trainings for professional development
• Ensure myPM objectives are completed in line with company process
• Understanding and adherence to all company policies and procedures
Educational Qualifications
• Bachelor s Degree in Pharmacy or PharmD
• MBA is desired
Knowledge and Experience
• Minimum 1 year experience in pharmaceutical industry
• Minimum 6 months experience in pharmaceutical marketing, sales or key account management specialized in Immunology
• Knowledge of Next Generation Engagement Tools such as VAE, eP2Ps, SOAs in his/her previous role
• Experience of condensing complex issues into simple solutions
Desired Candidate Profile

• Strong analytical and logical thinking skills
• Strong interpersonal and communication skills
• Ability to work with strict deadlines and under pressure
• Strong command of Microsoft Excel & Power Point
• Excellent command of English and Arabic language
• High learning agility and willingness to learn new skills
• Ability to work effectively and deliver results within complex, changing environment
• Enthusiastic, ability to energize and motivate others
Other Role Requirements:
• Saudi Nationals only
• Ability to travel 10-25% of the time
• Will require domestic and may require international travel
• May require evening/weekend work
• Must be legally allowed to work in KSA

https://www.naukrigulf.com/brand-manager-jobs-in-riyadh-saudi-arabia-in-eli-lilly-and-company-1-to-2-years-n-cd-10003371-jid-160222500583