public relation officer

develop and sustain the mutual understanding between an organisation and its public
use all forms of media and communications to project and protect the appropriate image
write promotional material and press releases
produce brochures, leaflets and videos
organise press briefings and news conferences
attend or set up exhibitions and conferences
project-manage product launches
carry out research and evaluations of published materials, interviews and surveys
may promote a company’s image by arranging charitable donations or sponsorship of events.
Key skills
written and verbal communication skills
organisation and flexibility
ability to form relationships with clients
public speaking
negotiating skills
confidence and discretion
time-management
ability to prioritise