Marketing Director [Real Estate]

Like their counterparts in other industries, real estate marketing directors are responsible for establishing, promoting and maintaining their company’s brand to generate business. They’re charged with developing strategies and executing tactics that communicate their company’s brand message. Whether employed by an investment trust, development company or management firm, real estate marketing directors work with agents, vendors, lawyers and members of the press to establish a high profile for the business.
Key Responsibilities

As head of the marketing department, the director oversees all communications, public relations and promotional activities selected to support the brand and marketing strategy. This includes design, production and distribution of print materials such as brochures, ads and direct response plus radio and television spots needed for broadcast campaigns. In line with the need to keep the brand in front of the target audience, the marketing director manages press relations, speaking engagements, special events and community outreach activities. Website maintenance, social media participation and trade show exhibitions represent additional tasks supervised.
Skills

Persuasion is a fundamental skill for any real estate position, and this is especially true for marketing executives. “It’s necessary to take a hands-on approach with every project because every single item that leaves our department helps to shape the perception of our company,