Brand Activation and Portfolio Management, FMCG Retail
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الوصف الوظيفي This role based in the Dubai office combines both Brand Activation and Portfolio Management. In this role you gain market share for the MEA region through branded propositions. In addition, you build relations with consumers and retailers through active category management, promotional activation and communication. Purpose of the role is to build year on year marketing plans for profitable and sustainable growth. Client Details Multinational FMCG business selling via Modern Trade Retail Description Brand Activation and Portfolio Management, FMCG Retail This role based in the Dubai office combines both Brand Activation and Portfolio Management. In this role you gain market share for the MEA region through branded propositions. In addition, you build relations with consumers and retailers through active category management, promotional activations and communication. Purpose of the role is to build year on year marketing plans for profitable and sustainable growth. Continuously improve the sales margin contributionIncrease value and volume market shareManage the marketing budgetTogether with sales propose and execute integrated annual plansEstablish proactively a long-term innovation pipeline based on Category opportunitiesDevelop value based pricing strategies in collaboration with SalesManage Customer portfolio performanceDrive and propose Retail brand architecture improvementsAssess and ensure launch planning and implementationDefine innovation & renovation needs for the retail portfolio in the MEA regionSupport stage gate funnel management with the brand in the CoreSupport/Manage Brand Request (BRF’s)Develop and execute social media strategies to build the brand and increases shelf off-takeDrive brand visibility and presence in marketplaceDevelop and executes customer / consumer activation programsDevelop close marketplace connections with customers / consumersMonitor market developments and brand performance (sales, shares, distribution)Responsible for showing ROI and proposing improvementsEnsure strong collaborative relationships with marketing/media/communication agencies as well as Sales / Account Manager/Core Marketing functions and marketing peers of customersBuild successful (agency) team relationshipLead, communicate and execute the category and brand strategies in- and outside the organisation by acting as a brand ambassador and category leader Profile Brand Activation and Portfolio Management, FMCG Retail Must be fluent (mother tongue) Arabic both written and verbal5-8 years proven experience in Brand Building; Category Management; Portfolio Management; Concept Development, (Digital) Communication and Sales Promotions in the Modern Trade retail channel for a multinational Food/Beverage / FMCG business.Must have had direct responsibility for marketing and branding budgets.Solid Project Management skills and a structured analytical mind.Team player and leadership competencies in a matrix structure. Job Offer 35,000-45,000 AED fixed package + medical, flights, schooling, bonus المهارات تفاصيل الوظيفة https://www.bayt.com/ar/uae/jobs/brand-activation-and-portfolio-management-fmcg-retail-3816707/ |
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