الوصف الوظيفي
• Form part of the company steering committee that will set the strategy and KPIs for the online proposition
• Oversee all website & Mobile Apps content and creative direction, ensuring the content is measured and optimized
• Define the email strategy for performance-based emails responsible for driving online sales
• Oversee the performance strategy across; SEM, SEO, Social, Email and Display
• Drive a segmented CRM approach which feeds on customer data and insights
• Lead a team and manage budget across digital marketing
• Develop, drive and execute an innovative and ambitious eCommerce plans focused on targeted markets
• Work closely with the sales/commercial team to ensure strategic alignment with your eCommerce strategy, marketing plans, promotions and campaigns to promote a cohesive brand story
• Cultivate an innovative and brand-stylish website & Mobile Apps that will drive new traffic and deliver a seamless online experience that will turn visitors into customers, whilst maximizing profitability of our online business
• Ensure the effective day to day running of the eCommerce website & Mobile Apps, working closely with internal developers and external tech agencies for ongoing development to ensure a seamless UI / UX for our customers
• Maximize online conversion through developing effective customer journeys, multi device strategy and optimizing site speed
• Utilize web analytics to gain insight into user behaviours
• Manage regular reporting of onsite analytics & performance for data driven decisions in order to maximize conversion and online sales
المهارات
Experience in managing/developing websites & Mobile Aps and associated digital marketing programmes for an established brand or business of size and scale
Client side or agency side experience with knowledge and experience in working across; UI/UX, design & build, PPC/SEO, CRM
Team leadership experience with proven experience in coaching and driving a digital team
Experience implementing and utilizing leading CRM systems.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة الإنترنت/التجارة الإلكترونية
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1
المرشح المفضل
المستوى المهني إدارة
الشهادة ماجستير
العمر الحد الأقصى: 45
*** تقدم على الرابط التالي : Apply on the following link ***
https://www.bayt.com/ar/uae/jobs/digital-marketing-manager-3997847/
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