Marketing Director
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الوصف الوظيفي Strategy and Planning: - Develop, manage, and execute marketing strategies, plans, and targets for each business division. - Deploy successful marketing campaigns and own their implementation from ideation to execution. - Develop, manage, and execute marketing campaigns tied to specific sales activities/promotions. - Develop strategies and plans to market the company and drive qualified traffic to our front door. - Analyze potential strategic partner relationships for company marketing. - Holds overall responsibility for brand management and corporate identity. - Build strategic relationships and partner with key industry players, agencies, and vendors. - Responsible for liaising with operational business units and corporate strategic planning to ensure an integrated and cohesive approach to marketing. - Lead the development and execution of a CRM strategy and plan. - Develop and launch a loyalty program. - Responsible for the process of marketing new products. Provides input and participates in the development of promotion and marketing strategies to ensure competitiveness and profitability. - Conduct customer and market research to define target markets and opportunities. - Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing strategies, plans, and campaigns. Execution and Optimization: - Monitor and report on the effectiveness of marketing campaigns and communications. - Experiment with a variety of organic and paid acquisition channels – content creation, content curation, event management, publicity, social media, campaigns, copywriting, performance analysis, and much more - Produce valuable and engaging content for our website and social media that attracts followers and converts them into potential customers. Measure and report results. - Monitor KPI’s that measure the ROI on marketing investments. - Assure that the Corporate Brand Guidelines are complied with and that they are enforced and executed to the highest standard - Develop and launch customer-oriented initiatives, including email campaigns, SMS, newsletters. - Structure CRM activities with a view of maximizing ROI and business impact. - Develop personalized content to make sure that all communications are relevant and engaging for cohesive customer experience across all channels. - Ensure consistency in all consumer contact initiatives and communication programs. - Analyze and report characteristics such as purchase history, consumer types, behaviors, and demographics. Propose a customer segmentation strategy and plans adapted to this analysis. - Examine and report on campaign effectiveness in terms of traffic, acquisition, conversion, retention, revenue, and other relevant metrics. - Create visually engaging reports and presentations to show the effectiveness of each campaign and conduct post-campaign analytics to propose recommendations for future CRM campaigns. Master IT applications and better understand all CRM feeds, data extraction, and the statistics flowing in and out. المهارات - Demonstrable experience in marketing together with the drive and attitude to grow. - Proven experience (minimum of 4-6 years) in identifying target audiences and in creatively devising and leading across channels, marketing campaigns that engage, educate, and motivate. - Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications for luxury products. - Substantial expertise in CRM segmentation, campaign management, direct marketing, offer management, data mining, database, and email marketing. - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) - Experience in setting up and optimizing Google AdWords campaigns. - Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets. - Demonstrated successful experience in writing press releases, making presentations, and negotiating with media. - Up-to-date with the latest trends and best practices in online marketing and measurement. - Strong creative, strategic, analytical, organizational, and personal sales skills. - Excellent English writing and verbal skills. Commitment to working with shared leadership and in cross-functional teams. تفاصيل الوظيفة
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