الوصف الوظيفي
About the Role
You will be responsible for coordinating, communicating and implementing all marketing activities for the Watches and Jewellery brand. You will also be accountable to market and promote the brand across UAE through online and offline mediums. You will be involved working with brand principles to ensure marketing is on brand and using expertise of the local market to exploit the best available opportunities.
Key Specific Accountabilities:
Manage & Control Budgeted Cost
Work closely to effectively monitor costs and expenses while working on various marketing activities related to advertising, PR events, sponsorships, store opening and product campaigns. The
Reconcile financials every month, in line with the budgets allocated.
Deliver principle commitments 100% and manage the finance tracker for full year in line with the principal and business agreement
Marketing Activities
Executes all planned marketing activities for the brand around UAE.
Effectively co-ordinate activities between Finance, Merchandising and Visual department in addition to the management personnel in Stores.
Media negotiations for best rates for advertisements and advertorials for approval of the Head of brands.
Identify target customer groups and decide on the most effective method of reaching these customers, and continually evaluate new methods of marketing the brand through new forms of media, monitoring the competition and creating new and innovative methods of driving top-line sales.
Execution of Brand plans throughout the year
Public Relations
Build good relationships with various medias across all markets, sending product to be featured and assisting in photo shoots as required maintaining the public brand focus on paid and FOC coverage to support the business
Social Media Platforms
Plan & manage the social media platforms for the brand (Facebook & Instagram).
Advertise and optimize the social platforms to delivery KPIs
Community management ensuring, customer queries are responded timely
Event/Sponsorship
Work closely on marketing opportunities including sponsorship, joint mall promotions and events which are appropriate for the brand.
Support the brand team on all the research to decide on which local marketing opportunities including sponsorship, joint mall promotions and events are appropriate for the brand and ensure that these are conducted professionally and cost-effectively
Promotions
Develop creatives and support the advertising for the retail promotions.
New store openings/re-launches
Plan and co-ordinate all new stores opening plans and re-launches. Also responsible to co-ordinate with the media agency/personnel to ensure a timely implementation.
Customer Relationship Management & Digital Campaigns
Partner with CRM teams and execute targeted campaigns based on the analytics shared
Liaise with internal digital team to explore options for AFWJ social media pages
Execute and follow up the youtube and programmatic advertising in liaison with the agency
Partnerships
Update and maintain effective yearly bank partnership, driving audiences to store
المهارات
About You
To be successfully considered for this role, you must demonstrae the following skills and qualifications:
Degree holder, business course in Marketing or equivalent
3+ years experience in digital marketing (online & offline), ideally in Retail industry
Proficient in MS office applications
Strong experience in omni channel marketing, PR, events, and budgeting.
Must have prior experience in managing relationship with large international Principals
Attention to detail, Confident, Team Player
Should have demonstrated good communication and negotiation skills
تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة المحاسبة
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف غير محدد
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني متوسط الخبرة
عدد سنوات الخبرة الحد الأدنى: 3
منطقة الإقامة الإمارات العربية المتحدة
الشهادة بكالوريوس/ دبلوم عالي
https://www.bayt.com/ar/uae/jobs/digital-marketing-executive-af-watches-jewellery-dubai-4266117/
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