الوصف الوظيفي
JOB PURPOSE:
To prepare and deliver all digital assets to the correct technical, design and content specifications, ensuring that Service Level Agreements and the digital marketing objectives of all our assets within the Group are met.
KEY ACCOUNTABILITIES
Malls Website and Festival Rewards
Works closely with Marketing Team to update content on the Festival City Mall’s website and Festival Rewards and any affiliated microsites, and provides copyediting/proofreading assistance. Departments are primarily responsible for developing and generating content, but this role provides collaborative and proactive oversight and guidance to streamline process.
Develops and implements editorial calendar and create the overall content strategy and integrating Festival City Mall’s communications and marketing plans and e-communications and social media schedules.
Works with Marketing Team to maintain Website and App events and offer calendar.
Keeps up-to-date on best practices for digital communications and on the forefront of trends,technology, media and best practices in managing web content and responsive design.
Works with the Marketing team to identify potential areas of improvement and recommend implementation strategies.
Will debug issues that arise with the performance of the website and app in collaboration with the IT Department or relevant vendors.
Monitors site traffic and helps scale site capacity to meet traffic demands and performance expectations.
Ensures all web contributors are trained and up-to-date on site’s functionality and content update process.
Using Al-Futtaim Malls branding guidelines, oversees graphic standards for Website.
SEO/SEM and Email Marketing
Suggest and write content, based on best practice, including SEO, to engage our key audiences, increase brand awareness and drive leads across our product offerings.
Monitoring and advising on best practice technical SEO techniques for the development team to implement
Developing and adopting outreach strategies to build quality links
Liaise with key stakeholders in the Digital Team, Media Relations, Social Media, Policy, Insights and Marketing, to advise on digital content opportunities, in line with strategic objectives.
Champion SEO/SEM best practice across Al-Futtaim Malls, including training stakeholders on tone of voice, brand and writing style, to ensure consistency across all platforms.
Ensure that all resources are utilised effectively and responsibly, through a culture of continuous improvement which delivers value for money and quality service standards.
Digital Wayfinding and Advertising
Coordinate with both team members and tenant to make sure all our digital advertising screens are up to date.
Ensure wayfinding content are correct and delivers the correct directional instructions to our customers.
Content Strategy
Develop and rollout an annual content strategy for all asset’s digital platforms such as:
Website
Wayfinding
WIFI
CRM
Gift Card
Measure effectiveness of content. Ability to update and rollout if needed.
Regional Projects/Others
Be part on all regional digital projects and contribute to the overall success of all planned deliverables
JOB CONTEXT
Preparation and ownership of digital budget.
Project Management
Operating within agreed budget- Minimising costs and optimising ROI
Negotiation with suppliers
Identification of suitable technology partnership and opportunities
Liaise with external parties and getting the necessary leverage/ exposure for the company
Retailer interaction, meetings, and presentations
Preparation of debrief documents
Preparation of digital presentations
المهارات
QUALIFICATIONS, EXPERIENCE, & SKILLS:
Minimum Qualifications and Knowledge:
Proven experience in digital content management and social media in an agency or consumer branding environment
Strong understanding the digital landscape and how it can be used to support and develop Al-Futtaim Malls asset
Broader digital marketing skills encompassing keyword generation, Pay-Per-Click marketing and banner advertising
Hands on SEO Experience within a Digitally focused role
Knowledge in content management systems such as IBM WebSphere, HCL, WordPress, CodeIgniter or Drupal
A technologist. Ability to technically asses any potential digital or technology driven projects
Ability to read and understand data and being be able to generate insights out of it.
A good working knowledge of web analytics, Photoshop/Illustrator and HTML/CSS
Behavioural Competencies:
Team Player
Planning and organising is a must, with detail orientation
The flexibility to change and adapt to the rapid speed of the industry
Self-motivator. Someone who is eager to become specialists in their particular niche.
Someone who has curiosity to conceive of and trial new ideas and the ability to analyse their success
Can-do approach
Strong communicator (English as first language, Arabic an advantage)
تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة المحاسبة
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف غير محدد
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني متوسط الخبرة
منطقة الإقامة الإمارات العربية المتحدة
https://www.bayt.com/ar/uae/jobs/digital-marketing-specialist-afgre-dubai-uae-4470774/
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