dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple. We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business.
dmg events is part of the Daily Mail Group Trust (DMGT). DMGT Manages a diverse, multinational portfolio of companies with total revenues of £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.
Job Purpose
The Marketing Executive will be responsible for developing effective marketing strategies and campaign plans for an international trade exhibition(s) and conference(s). Using traditional and innovative marketing techniques, the Marketing Manager will support the drive to attract visitors, delegates, exhibitors, sponsors and press.
The Marketing Executive will also put forward ideas, develop new initiatives and apply their B2B marketing experience, to enhance and develop marketing activity .
Please note: Within this role there is an expectation to travel to our Abu Dhabi office at least once a week. Company transport is in place to assist you.
Key Accountabilities
• Contribute to all aspects of marketing activity, ensuring best practice marketing techniques, and communicating a clear promotional message.
• Create and issue promotional electronic newsletters (HTML & Text); become an expert in what constitutes an effective email campaign
• Maintain event website, apply SEO knowledge and recommend ways to enhance user journey.
• Manage PPC campaign, with support of Digital Marketing Executive review results and make recommendations.
• Utilise and manage digital tools (i.e. App, survey tool) to enhance campaigns.
• Manage the exhibitor promotional campaign and contribute to campaign strategy.
• Lead copy writing, design and production of delegate marketing materials, and emails.
• Become an expert in salesforce - identify marketing opportunities and utilise data.
• Marketing administration including proof reading, delivering advertising copy, responding to enquiries, monitoring competitor activity etc.
• Negotiate barter details with appropriate media partners and associations
• Liaise with external suppliers (incl. PR companies, designers, online providers, data houses, registration companies, printers, photographers, mailing houses).
• Support the implementation of research projects to review customer satisfaction and identify portfolio developments.
• Provide onsite support to ensure the smooth running of marketing related activity (i.e. registration, press office, research, placement of branding and materials; sales stand).
This role works closely with the event s exhibition sales and sponsorship team , conference production team and the delegate sales team to generate leads and conversions.
2-3 years marketing experience essential but not strictly in events sector.
Job Specific Skills
• Experience in the use of databases in both mass and targeted direct marketing campaigns.
• Strong knowledge of MS Office Suite, including: MS Word, Outlook, Excel.
• Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation.
• Excellent negotiation and relationship building skills
• Strong attention to detail.
• Copy writing
• HTML proficient
Behavioural Competencies
• Practice good time management
• Be trustworthy, professional and reliable
• Demonstrate good teamwork with co-workers and peers
https://www.naukrigulf.com/marketing-executive-jobs-in-dubai-uae-in-client-of-the-big-5-hub-2-to-3-years-n-cd-10050591-jid-040222500394
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