الوصف الوظيفي
Leads the development of Trade Marketing strategies to achieve the division’s objectives across all the various brands. Will translate Brand strategies into Product-Market-Channel strategies and be accountable for management of A&P;budgets through measurable trade investments.
Leads the development and implementation of category management strategies with focus on POP Excellence, optimizing product assortment and promotional strategy.
Shall report market /competitor intelligence to Business Head and recommend Operational improvements to the Top Management.
Drive new business opportunities.
On-Pack Promotions Planning:
Planning & execution of locally made promotions while ensuring timely availability
Liaison & coordination with third party suppliers for co-packing of promotions, printing & other services
Tracking and reporting on promotion effectiveness
Sales Analysis & Reporting:
Analyze data and provide timely sales reports to the Sales team to assist them make informed decision
Preparing monthly agency-wise reports and sharing with Business Partners
Preparing presentations for quarterly reviews with key stakeholders in the business
Identify trends in business and highlight areas of opportunities through detailed data analysis.
Analyse the ROI and A&P;spends and provide agency-wise and customer-wise report.
Execution of centre of excellence and tools: sales force and trade communication, responsible for deployment initiatives, management of place of business equipment’s, drive critical sales operation and communication capabilities within the sales organization.
Business Partner Engagement:
Ensuring effective in-store merchandising as per guidelines set by Business Partners
Management of Point-of-Sale Material (POSM) and stands / display units.
Interaction with Business Partners for implementation and achievement of objectives, strategies & activities.
Planning new product launches & providing tracking feedback to Business Partners
Market Audit to evaluate in-store fundamentals
Brand Building:
Develop annual trade promotion and marketing calendars, in-store brand activation plans and provide assistance and insights on aligning business plans with key customers
Increase Brand Equity through promotional activities such as Digital, Print and Social media and associate the brand through relevant sponsorship programs
Market Share gain
المهارات
In market activities and POP Excellence
A&P;Management
Budgeting
Centre of Excellence
New Business Development
Partner Management
Proven leadership, planning & analytical skills
People management skills
Communication Skill (Written & Spoken/ English & Arabic)
Planning & Analytical Skills
Negotiation Skills
Presentation Skills
Excel & PowerPoint Skills
Relational Skills
Management & tracking of KPI’s on A&P;/customer/sales data
Result orientation
Multi-Tasking abilities
Attention to detail
تفاصيل الوظيفة
منطقة الوظيفة الفراوانية, الكويت
قطاع الشركة السلع الاستهلاكية سريعة التداول
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1
المرشح المفضل
المستوى المهني إدارة
عدد سنوات الخبرة الحد الأدنى: 5
منطقة الإقامة الكويت
الشهادة بكالوريوس/ دبلوم عالي
https://www.bayt.com/ar/kuwait/jobs/trade-marketing-manager-4179946/
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