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الوصف الوظيفي Plan, design and execute online content aligned with short-term and long-term marketing targets and social media strategy. Prepare well-structured drafts for content creation by using digital publishing platforms. Coordinate with design and social media teams to develop site content, format and layout. Plan and schedule all on-line campaigns ensuring consistent and relevant content delivered to the right target audience. Work closely with relevant parties, internal and external to create and publish engaging content in order to penetrate further in social media channels. Coordinate and direct the creation of content through external parties, including agencies and production houses, to ensure engaging and relevant content. Prepare weekly and monthly content marketing calendars for the relevant brands, ensure timely execution and monitor results. Identify customers’ needs and recommend new topics. Coordinate with appropriate internal resources in improvising and publishing the relevant online content in order to ensure brand consistency. Use content management systems to analyze website traffic and users engagement metrics and report the findings to Deputy Manager, Internet Marketing. Ensure compliance with laws and regulations like copyright and data protection. Keep up-to-date with social media developments, best practices and generate new ideas to draw audience’s attention. المهارات تفاصيل الوظيفة |
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