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الوصف الوظيفي Our client is a large private hospital in the state of Kuwait. Their dedication towards development and growth is reflected in the ongoing expansion. Care is provided through a competent and diverse team of health care professionals in multiple departments, utilizing the latest technology and applying evidence-based practices. Duties & Responsibilities: · Plans strategically and operationally for the departmental functions based on internal and external functions; · Recommends, prepares and adheres to budgets and ensure to deliver all marketing activities within the agreed budget; · Develops with hospital internal departments and care providers marketing plan that improves market share, differentiation and customer needs; · Improves services marketability and profitability by researching, identifying and capitalizing on the market opportunities, improving services packaging; · Responsible for developing and overseeing the execution of social media and digital initiatives, website management, loyalty programs etc; · Prepares complete presentation of any advertising/promotional campaign to CEO; · Oversees creation and delivery of press releases, advertisements, and other marketing materials such as posters, brochures, flyers etc. and ensure brand messages are consistent; · Leads the marketing team that will develop and execute new concepts, and channels to position hospital as innovator and leader; · Coordinates and participate in promotional activities and trade shows and corporate responsibility projects. المهارات · A strong understanding of customer and market dynamics and requirements; · Excellent communication skills, both in English and Arabic; · Proficient computer skills including the Microsoft Office, internet research; · Extensive experience of assessing capacity, planning, developing, maintaining and delivering appropriate marketing strategies to meet company objectives; · Must have strong time-management skills and ability to multitask and maintain focus and discipline. Education & Qualifications: · Master Degree in marketing, business, statistics or related discipline; · 5-10 years of experience - working with senior management position; · 5+ years of related experience and exposure to all Marketing functions; · referably experienced in health care sector تفاصيل الوظيفة https://www.bayt.com/ar/kuwait/jobs/marketing-manager-4186006/ |
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