الوصف الوظيفي
Planning Marketing Strategy
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
Develop and implement a strategic integrated marketing communications plan and correlation expenditure budgets annually.
Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market, resonating target markets.
Regularly define and identify most effective communication channels to promote existing brands.
Develop advertising opportunities (special printed media, radio, other)
Plan quarterly promotional calendar with outlet managers generating ideas for new offerings.
Creating marketing content
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
Design and develop marketing material (photo and video shooting, collaterals, social media, WhatsApp, and direct marketing emails).
Manage digital marketing and social media activity across the various social media platforms including the development of content and analysis of reach and conversion.
Source for and promote events that will drive traffic to the F&B;outlets and grow revenue.
Serve as champion for digital, CRM and engagement for communications, decision support and business leads.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
Brand Management Awareness
Brand’s image maintenance to efficiently and effectively support the organization’s core branding presence.
Setting the Brand strategy, including the creation, continuous and consistent review & development of brand manuals, brand guidelines, brand vision and value proposition for short as well as long term.
Work closely with graphic designer and review all aspects of the design & production to ensure adherence to the brand guidelines.
Coordinate and manage media/public interest to generate coverage and maintain awareness of the branded outlets.
Handle and coordinate all media request, media releases, inquiries and presentations-hosting media, influencers, bloggers, and VIPs to drive quality media and impactful word of mouth.
Data, Metrics and Analysis
Keep current with marketing trends, competitive analysis, new communication techniques and digital platform, to explore and recommend creative ways to reaching out to target audience groups.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
Maintain effective internal communications to ensure all relevant internal departments and regional office are kept informed of marketing objectives.
Customer Engagement
Build and maintain customer database and engage through regular customer communiqués as in newsletters, loyalty programs
Support operations team in managing guest experience on site, be visible and be part of the face and the host of the outlets
Respond to media or customer queries and complaints and host special events in conjunction with management to promote the outlets.
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
Research and determine menu weaknesses and areas to be modified, thus Building brand awareness, and increasing brand value and profitability.
Work with R&D;team to set menu skeletons and identify menu directions based on market research and customer trends.
Team Management
Supervise, review and manager the team’s performance on a continuous basis while resolving issues and ensuring the seizing of potential cost/revenue opportunities.
Reporting
Evaluate and prepare monthly reports, measuring and reporting on marketing campaign performance and assessing KPIs and ROI.
Submit Weekly Social Media Reports
Comprehensive Market analysis presentations
المهارات
Qualifications and requirements
Bachelor’s Degree in marketing, business administration or relevant discipline·
10-12 years of marketing & brand development experience in the F&B;industry.
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
Proven working experience in social media marketing or as a Digital Media Specialist.
Excellent Written and verbal communication skills in English & Arabic
Experienced with and an understanding of market research.
Passionate about marketing, event marketing and digital marketing.
Demonstrable social networking experience and social analytics tools knowledge.
Competencies
Analytical skills and attention to detail working independently & in a team environment.
Possess strong organizational skills and attention to detail necessary to prioritize multiple initiatives and projects.
Creativity and an ability to produce innovative and original ideas.
An ability to think strategically and come up with campaigns.
An understanding of trends and an ability to respond to customers’ wishes.
Ability to communicate effectively and tactfully with all levels of personnel.
Time and project management skills, including the ability to work on multiple projects at the same time under time constraints and meet deadlines.
The ability to manage and allocate budgets.
تفاصيل الوظيفة
منطقة الوظيفة الكويت, الكويت
قطاع الشركة المطاعم وخدمات الطعام; إنتاج الأغذية والمشروبات
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي الإدارة
نوع التوظيف دوام كامل
الراتب الشهري $2,000 - $3,000
عدد الوظائف الشاغرة 1
المرشح المفضل
المستوى المهني إدارة
عدد سنوات الخبرة الحد الأدنى: 10 الحد الأقصى: 15
منطقة الإقامة الكويت
الشهادة بكالوريوس/ دبلوم عالي
https://www.bayt.com/ar/kuwait/jobs/f-b-marketing-manager-4455952/
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