الوصف الوظيفي
Job Purpose:
The Marketing Operations Manager is responsible for managing all marketing projects operations implementation
and creative teams to successfully support all marketing deliverables.
Key Responsibilities:
Ensure product marketing services and operations supported all company initiatives and goals
Manage and approve departmental expenditures
Develope policies, procedures and quality control standards decreasing errors
Impliement the marketing plans, strategy, and promotions for the TBG/Subsidiaries across marketind mediums. (Ofline Marketing)
Develop and execute all branding and Marketing initiatives and research.
Manage creative executions of collateral materials to aid in clear concise training of products to staff and customers while maintaining brand integrity.
Ensure proper representation and placement of brand.
Analyzed competitive marketing strategies in an effort to offer innovative solutions
End of campaign Evaluation Report creation
Organize and oversee promotional sales and marketing events
Work collaboratively with finance in regards to monthly P&L reconciliation
Work closely with all department managers to ensure alignment with promotional and sales growth goals
Manage marketing projects to ensure timely and on-budget completion
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Determines annual expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Provides information by collecting, analyzing, and summarizing data and trends.
Protects organization's value by keeping information confidential.
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
Accomplishes marketing and organization mission by completing related results as needed.
المهارات
Key Performance Indicators:
Directs and controls the development and implementation of channel and/or partnership marketing plans to meet the needs ofcustomers, channel partners and the organisation
Articulates the desired customer experience to drive loyalty and the potential for customer advocacy.
Leads and controls the activities that deliver customer satisfaction and experience
Leads and promotes the use of metrics to improve marketing effectiveness
Leads the development of a system of critical review and appraisal to improve future marketing strategy.
Leads and directs the management of projects related to the delivery of customer value propositions and product/service portfolios Leads the development of brand strategy and articulates desired brand positioning
Distils the essence of the brand and/or maintains a portfolio of brands
Defines the measures used to determine brand effectiveness and use results to inform future activities
Academic Qualifications and Certifications:
BA in Business Administration or Marketing is the minimum requirement.
Experience:
Previous experience in: Media Buying, Public Relation, Advertising, Publicity and Production.
12+ years of Experience – Preferable at an agency as Operations Manager.
تفاصيل الوظيفة
منطقة الوظيفة الدوحة, قطر
قطاع الشركة الأزياء والملابس; البيع بالتجزئة وبالجملة; السلع الرياضية
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف غير محدد
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني إدارة عليا تنفيذية
عدد سنوات الخبرة الحد الأدنى: 12
منطقة الإقامة قطر
https://www.bayt.com/ar/qatar/jobs/marketing-operations-manager-4319983/