PR Specialist

Job Summary
Responsible for the public relations initiatives within a company. Creates, manages, and implements PR campaigns with the goal of enriching a company’s position within the public eye. Maintains strong relationships with media reps.
Primary responsibilities

Plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client.
Create company literature and other forms of communication.
Create marketing and promotional materials, both print and electronic.
Work with advertisers for timely and useable ad submissions.
Copyedit, proofread, and revise communications.
Design and launch email marketing campaigns.
Recommend, implement and maintain site design and operation.
Plan and deliver education courses and materials.
Work with manager and business units to determine event budget and manage expenses to that budget.
Promote products and services through public relations initiatives.
Develop marketing communications campaigns.
Create thought leadership materials.
Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
Identify, develop and execute communications strategy for key media contacts and customer references.
Research media coverage and industry trends.
Develop fresh story ideas.
Conduct extensive media outreach.
Prepare briefing materials.
Coordinate scheduling and logistics.
Coordinate conference, trade shows, and press interviews.
Manage information.
Prepare agendas and conduct research.
Help to clarify the organization’s point of view to their main constituency.