Unilever is proud of its Tea business, the biggest in the world, with world class purpose driven brands such as Lipton, PG tips and Pukka. Recently, Unilever decided to separate the Tea business to ensure it can best achieve its potential. Unilever is currently reviewing several options for separation, including a demerger, an initial public offering, a disposal or through partnership models. The Tea businesses in India and Indonesia, and the partnership interests in the ready-to-drink Tea joint ventures will be retained.
The balance of the Tea brands and geographies and all Tea estates, with generated revenues of 2 billion in 2019, is growing and profitable with proven potential both pre- and post-COVID-19. As a standalone entity, the Tea company remains number one in the world and is even better positioned to lead the industry and take full advantage of the opportunities in the category, with more focus and entrepreneurship driving greater growth and value.
The current vision for the Tea company is to champion a tastier, healthier, more sustainable world of plant-based drinking. Purposeful thinking will be the core anchor of the business, its brands as well as its culture, and enables simple and agile decision making, supports an entrepreneurial mindset and is driven by passion for our consumers.
As we move through this journey towards separation, we are seeking employees with a passion for exciting entrepreneurial experiences, who want to pursue unique career opportunities and have a desire to be an integral part in building the bright future of this plant-based company.
Company Vision & Mission:
To grow a world of wellbeing through the regenerative power of plants . A virtuous cycle of growth for everyone connected to our business:
CONSUMER: we will craft winning brands that become the universal beverage of choice: serving only the tastiest products that enrich physical, emotional and social wellbeing
CLIMATE: we will lead the way and create a net positive, giving back to the planet much more than we take.
COMMUNITY: we will enrich lives by delivering more value per cup and share that value amongst growers, blenders and farming communities.
EMPLOYEES: we will nurture the growth of every employee, maximizing learning and impact of every individual
SHAREHOLDERS: we will lead value creation with sustainable high performance, delivered with transparency and consistency
Tea Export Mandate:
• Acting as an Export Company for whitespace geographies, managing launches of iconic brands into key markets that aren t served by a local organization.
• Building brands globally across markets, media and channels, by enhancing brand awareness and brand through creative and effective digital mediums.
• Working with Lead Markets to identify white spaces, bring mixes to market, develop bespoke innovations if needed and pioneer agile and digital first marketing
Your Role:
• Support TEC s Marketing & Sales lead at a regional level for the distributor markets in scope.
• You ll partner with the TEC Business Development leads, lead market counterparts and regional distributor managers to identify opportunities and launch innovations in market fast with impact across channels (In Home; Out of Home; E-Comm; B2B)
• You ll pioneer brand seeding models, leverage digital and shopper marketing to build brands rapidly in whitespaces
• Lead innovation/activation projects deployment and the integrated activity schedule with distributors to ensure consistency with Brand Key Vision and Brand Vision Plan including communication strategy
• Responsible for both Strategic and Tactical brand performance, including identifying solutions to help grow the business or its effectiveness (e.g. by building capabilities of distributor partners; pricing; etc.)
• Work closely with distributor marketing teams and agencies (Advertising, Market Research, PR etc.) to execute flawless brand experiences across touch points (local adaptations)
• Partner with different Tea Export Company functions (Customer Development, Supply Chain & Finance) for on-going projects, competitors, budget phasing, media plan tracking.
• Monitor budget spend with distributors and lead market counterparts, provide timely communication to relevant stakeholders on status
Key Responsibilities:
Driving Marketing Strategy
• Leading and driving the regional brand development strategy with distributors and local customers
• Developing digital and social marketing plans for seeding and brand launches together with distributors
Business Performance Analysis & Planning
• Supporting BD managers to ensure OTIF delivery of key strategic projects and targets
• Managing Annual Joint Business Planning exercise with distributors and lead markets
Identifying and Capitalizing on White Spaces
• Evaluating, analyzing and mapping white space opportunities to recommend strategic brand plans and new launches
Stakeholder Management
• Fostering strong relationships with wider Tea Export Marketing team to share best practices and learnings
Requirements:
Must haves:
• Be a strategic, highly adaptable and entrepreneurial person
• At least 4 years experience in a FMCG business as an ABM:
• Brand building/channel marketing experience
• Proven track record of innovation development and deployment
• Experience with cross-functional teams
• Digital marketing
• Great project management and business process design skills
• Commercial degree, preferably in marketing.
Nice to have:
• Experience within the beverages/ tea category
• Retail & Food Solutions experience
• Working with distributors
• Digital marketing/ demand creation EG: Running online digital campaigns.
• E-Comm sales listing and driving online sales through e-com partners EG: Amazon
Our values:
• Sustainability
• Simple thinking
• Transparent and fair
• Innovative
• Promote diversity
• Ownership and accountability
• Entrepreneurial
https://www.naukrigulf.com/assistant-brand-manager-jobs-in-jeddah-saudi-arabia-in-unilever-4-to-6-years-n-cd-10000033-jid-100521500592