الوصف الوظيفي
MISSION
· Oversee implementation of marketing and branding strategies/campaigns for driving conversions, instilling customer loyalty, and maximizing GMV
· Execute best practice strategies and methodologies to maximize company’s e-commerce marketing programs
TOOLS
· Develop strategies for delivering sales and customer targets for paid search, affiliate marketing, display advertising, and social media marketing
· Identify, design, and analyze new brand-appropriate online marketing initiatives and partnerships
· Drive the strategy, planning, and execution of email marketing
CUSTOMERS
· Manage activities related customer segmentation and prioritization
· Oversee customer retention, reactivation, website personalization, retargeting, social media, referral marketing, and other marketing and promotional activities
TRACKING
· Oversee quantitative and qualitative tracking of market trends, competitor landscape, user activity, and customer sentiment as required for furthering the mission
· Conduct business analysis, derive, and document business requirements, plans and specifications for key marketing programs and new initiatives.
· Review, evaluate, and prioritize current and proposed marketing enhancements against business and customer needs
COLLABORATION
· Work with Categories, Merchandising & other marketing stakeholders to develop and execute campaigns to maximizing customer spend impacting GMV
· Assist with sales targets, analyse, and optimize campaign performance by channel.
PLANNING
· Develop resource spend/allocation plans, set benchmarks, and oversee ROI-tracking at the campaign and department levels; present to, and advise stakeholders
· Develop a strong understanding of the fashion industry and customer expectations
· Oversee offline marketing efforts and develop new strategies and marketing channels.
· Partner with sourcing team to execute site-merchandising initiatives in regards to pricing, promotions, and presentation
· Communicate report and share key programs and results to senior management on a consistent basis.
· Manage relationships with marketing vendors and other third parties on behalf of company.
المهارات
9· Excellent analytical and prioritization skills, including the ability to analyze data, draw conclusions, and develop recommendations.
· Ability to grasp technical and business problems and be able to quickly formulate ideas with incomplete information.
· Effective negotiation skills.
· Knowledge of HTML, Photoshop and other web development tools.
· Excellent verbal and written communication skills.
· Proficient in MS Office, especially Excel and PowerPoint.
· Experience constructing and presenting professional presentations and marketing metrics review data to senior management.
· Well-versed in traditional direct marketing practices and measurement.
· Experience in affiliate marketing and familiarity with leading networks.
· Knowledge of tracking and analytics software.
· Experience with SEM, shopping comparison, data feeds, and direct response display advertising
· Experience using PPC Management tools Google AdWords Editor and Google Analytics, Microsoft AdCenter Desktop
· Experience with bid management and web analytics tools a plus
· Search Engine Optimization (SEO) knowledge is helpful, but not required
· Strong written and verbal communication skills
· Passion to work in a start-up environment with a motive to deliver best customer experience
تفاصيل الوظيفة
منطقة الوظيفة الرياض, المملكة العربية السعودية
قطاع الشركة الإنترنت/التجارة الإلكترونية
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 2
الرقم المرجعي للوظيفة JB3839881
المرشح المفضل
المستوى المهني إدارة
عدد سنوات الخبرة الحد الأدنى: 10
منطقة الإقامة الرياض,المملكة العربية السعودية
الشهادة بكالوريوس/ دبلوم عالي
العمر الحد الأدنى: 35
التعليم
Digital & Marketing
https://www.bayt.com/ar/saudi-arabia/jobs/head-of-digital-marketing-fas-technology-e-commerce-3839881/
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