مدير تسويق رقمي

الوصف الوظيفي
Job Purpose:
Reporting directly to the General Manager (CEO) and with a solid line into the Marketing Director, the Brand and Marketing Manager will be responsible for developing and implementing integrated marketing and communications campaigns for their assigned region.
The role holder will act as the liaison between Corporate Brand and Communications Team as well as the Sales teams to ensure consistency brand voice and messaging throughout all internal and external communications in the assigned region.
This role is based in Riyadh, Saudi Arabia. 
Key Accountabilities: 
Act as the brand guardian and ambassador in your market of operation
Ensure brand is well presented on all printed and non-printed material
Run audits in the market to ensure brand guidelines are being followed
Put an action plan for any discrepancy with the brand guideline
Work with the central B&C;team when need be to adapt the guidelines to local market needs
Ensure the Averda logo and brand is represented correctly in the market

Handle all communications needs for the market
Receive any media requests and recommend participation
Propose content for releases and media coverage
Handle all local media monitoring and ensure central teams are aware of any stories that could affect the brand
Respond to requests from the media or designates another appropriate spokesperson or information source, always keeping the group team in the loop
Pro-actively seek reputation building and opinion leadership opportunities, briefing the group public relations expert
Put the brand & communications plan for the market to support the business
Work with local country manager and sales manager to devise a communications plan that will support their activity
Align the marketing plan with the objectives of the central marketing team and the objectives of the company
Implement all aspects of the marketing plan
Handle the creation of all brand & communications needs for the company
Coordinate on providing marketing consultation and resource for the market, utilising local agencies, group creative teams, group retained agencies, ensuring all in line with group guidelines
Manage all briefs from concept to execution in the country ensuring full coordination with the general manager and central Brand and Communications team
Manage the creation of local advertising
Produce material for corporate and sales use
Manage the production of local corporate and sales material from concept to execution following brand guidelines
Manage the production of digital material such as presentations and online content
Manage local internal communications
Work with local HR on putting in place a plan for internal communications
Manage the execution of the plan with the different parties
Help in drafting local messages for internal use
Provide weekly stories on developments in the market
Manage activations campaign
Propose activation campaigns to key clients Manage the day to day of the campaigns ensuring best ROI
Report on all activation activities to general manager and central B&C;Ensure PR coverage for all campaigns
Lead on the relation with the key clients communications teams
Become the key contact person between Averda & its partners/clients in the market for all communications requirements
Attend regular meetings with the client and report back
Devise a communications plan for key clients and ensure its execution
Manage the briefing process and follow-up on the execution of the plan
Lead on local market research
Execute or commission market research after agreeing with country manager
Ensure researches are being carried out successfully by enabling meetings or site visits
Ensure research findings are turned into tangible plans to grow the business
Perform country research (legislation, trends, events)
Conduct competitor analysis (services provided, pricing, SWOT)
Execute product analysis and development e.g. vehicles, bin types etc.
Compile internal facts and figures and create product/service fact sheets
Manage sponsorships, events and participation in events
Study and make recommendation on sponsorship opportunities in the market
Study and make recommendation on participation in local events
Manage events participation from concept to execution
Ensure any sponsorship or event participation generates PR
Propose and manage fully any events organised by Averda in the market
Find relevant events on local level to deliver against the country marketing plan
Skills
Qualifications, Knowledge & Technical Competencies: Essential
Strong track record in Marketing
Fluent in English.
Knowledge from previous brand work with clients in the region is recommended
Sound understanding of all disciplines within brand & communications
Fluent in English
Desirable
Experience in marketing companies





المهارات
Skills
Qualifications, Knowledge & Technical Competencies: Essential
Strong track record in Marketing
Fluent in English.
Knowledge from previous brand work with clients in the region is recommended
Sound understanding of all disciplines within brand & communications
Fluent in English
Desirable
Experience in marketing companies





تفاصيل الوظيفة
منطقة الوظيفة الشمال, الرياض , المملكة العربية السعودية
قطاع الشركة التسويق; أبحاث السوق
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري $30,000 - $50,000
عدد الوظائف الشاغرة 1
المرشح المفضل
المستوى المهني إدارة عليا تنفيذية
عدد سنوات الخبرة الحد الأدنى: 5 الحد الأقصى: 15
منطقة الإقامة الرياض,المملكة العربية السعودية ; المملكة العربية السعودية
الشهادة بكالوريوس/ دبلوم عالي
العمر الحد الأدنى: 28 الحد الأقصى: 45

*** تقدم على الرابط التالي : Apply on the following link ***
https://www.bayt.com/ar/saudi-arabia/jobs/%D9%85%D8%AF%D9%8A%D8%B1-%D8%AA%D8%B3%D9%88%D9%8A%D9%82-%D8%B1%D9%82%D9%85%D9%8A-4131884/