• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Develop strategic assessments of the company’s products in the Egyptian market.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Oversee creation and delivery of press releases, advertisements, and other marketing materials.
• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
• Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Engage consumers on social media.
• Knowledge and Experience in SEO